Ashwini Devi S on Founding SwagatRCS and Building TrackSure for Device Security
📝Interviews
In the fast-growing world of digital transformation, many startups are built by founders who identify everyday problems and turn them into practical technology solutions. Ashwini Devi S, Founder of SwagatRCS Tech Solutions, is one such entrepreneur who transitioned from academia and homemaking to building a SaaS-driven business.
In this interview with StartupTalky, she shares the inspiration behind launching SwagatRCS, the development of TrackSure, a geofencing-based device security solution, and her journey navigating the IT and SaaS industry as a woman founder. She also offers insights and advice for women from non-traditional backgrounds looking to enter the tech startup ecosystem.
StartupTalky: What inspired you to transition from being a homemaker to founding SwagatRCS, and what problem in the industry did you set out to solve?
Ashwini Devi S: My journey was skeptical. I was a former Assistant Professor in a reputed Engineering College in Erode, Tamil Nadu. When I entered a family, I was asked to resign from my job, and my husband sparked an entrepreneurial spirit in me. I was planning my entrepreneurship once I left my job. And was trying to upskill in this digital world. I was doing small remote jobs like content writing. Although I am a founder of SwgatRCS Tech Solutions, my passion for content writing remains.
One day, a garment manufacturer was talking to my brother about the device thefts in their garments. They are using tabs for their unit for recording and admin purposes. Then my brother, I and my cousin had a discussion about this problem. On that day, SwgatRCS Tech Solutions was born. We quoted MDM solutions for their unit, but that didn’t serve their purpose. So we developed a product, TrackSure, in collaboration with Crest Climbers. It’s a geofencing-based solution to prevent device theft in the industry.
StartupTalky: SwagatRCS provides scalable and custom IT and SaaS solutions for businesses navigating digital transformation. How did you identify this gap in the market?
Ashwini Devi S: When we started conversations with traditional businesses, mostly SMEs, they needed digital transformation. And there are many products that are available in the market that cannot be customised for the SMEs to suit their realities. And cost-wise, some SMEs cannot afford the solutions readily available in the market, as it is complex for them. They needed only custom and scalable solutions.
One day, we were discussing in a conference call regarding this topic, and we fixed what we wanted to do. As many businesses are entering the digital landscape, they need solutions that are simple and also make their work easier. They need guidance, customisation and support. So we built TrackSure and other solutions tailored only to a business need. Our approach is: Listen and Build. We build solutions that can be integrated smoothly into existing workflows.
StartupTalky: As a woman founder in the IT solutions space, what unique challenges have you faced, and how have you overcome them?
Ashwini Devi S: The SaaS industry is still corporate. In the early days, I found myself being underestimated in technical discussions. I didn’t react emotionally; I chose preparation. I prepared myself for every detail of our product. I stay updated, ask questions and back my supporting team. Only consistent efforts proved success rather than only discussing.
StartupTalky: As we celebrate International Women’s Day 2026, what does your journey from homemaker to tech founder represent for other women who aspire to enter the startup ecosystem?
Ashwini Devi S: As I told you already, my journey is skeptical. You do not need a perfect starting point. You do not need a strong technical team of many to start. You do not need a proper space for the start. All you need is conviction and grit. Transitioning from homemaker to tech founder taught me that skills exist within us. Leadership at home can be transferred to a leadership in business. Financial planning at home can transfer to enterprise management.
These are my words to the women like me, “Don’t think it’s too late, I am not technical enough. Start small and learn consistently. Take calculated risks with your financial and educational background. Don’t think it’s your limitation; it’s your foundation”.
My journey reflects possibility to women of all ages.
StartupTalky: Can you share how your solution performed during its initial test run and what impact it had on the businesses you served?
Ashwini Devi S: Our first major implementation was a geofencing and device management solution for a garments industry that has experienced several device thefts in recent days when we were discussing about the problem. We were discussing about the pilot run, and there the device thefts stopped simultaneously. We prepared ourselves for the pilot run, and quotations were passed by the industry. But this product TrackSure, has different use cases also. We can customise this solution for a marketing agency, logistics, hospitals, retail shops, etc., wherever mobile devices are used in large numbers and are at risk. This is a secure solution for every business's needs. Even this can be used for personal use, as well as where mobile phones need to be secure.
StartupTalky: Women founders are still significantly underrepresented in the IT and SaaS industry. What systemic changes do you think are needed to support more women in tech entrepreneurship?
Ashwini Devi S: Women in Tech need structured mentorship programs for their ideas, which may be inclusive of the surroundings. Many women founders struggle not because of a lack of ideas but because of a lack of networking.
Industry-Academia bridges should be stronger so that women pursue entrepreneurship and leadership roles in their early days. We need structured mentorship programs specifically for women in tech entrepreneurship. Access to funding must become more inclusive. Many women founders struggle not because of a lack of ideas, but because of a lack of network access. Many women lose their careers when they cannot balance family and work. But if there is a flexible work schedule, they can work better. When a woman with ideas sees other women leading tech companies, their efforts will be real.
StartupTalky: What advice would you give to women, especially those from non-traditional backgrounds, who are considering starting their own technology or SaaS ventures?
Ashwini Devi S: First, do not underestimate yourself. You may not have a Computer Science degree, but you can build a company if you understand the problem deeply and build the right team to provide a solution to the problem.
Second, start with a problem. Not with an idea. Problem solution validation is important, which can be proved in a pilot run.
Third, invest in learning. Even though you are a founder of a small firm, upskill yourself as technology evolves.
And last but not least, Patience is the key to success. Entrepreneurship is a skill that doesn’t come overnight. It evolves around discipline, resilience, and continuous improvement.
Sakshi Jadhav