6th March 2020, New Delhi
Female Wellness Brand Azah launches #RashFreePeriod Campaign on International Women’s Day
On the occasion of International Women’s Day 2020, Azah, India’s fast-growing female wellness brand, has launched a month-long #RashFreePeriod campaign. The campaign aims to encourage healthier menstrual practices and help women better protect themselves from rashes & irritation.
According to a survey done by Azah among urban Indian women, around 50% of the women reported facing rashes & irritation during their period. The #RashFreePeriod campaign aims to educate women that these problems need not be an unavoidable reality of their lives and can be easily be prevented by using chemical-free products and following basic hygiene practices.
Shashwat Diesh and Aqib Mohammed, Co-Founders, Azah said, "As men, we were ourselves oblivious to the problems faced by women during their period. It was only when we saw our sisters' lives get severely impacted because of rashes, did we realize that there is still a lot that needs to be done with respect to this category. #RashFreePeriod Campaign is our effort to help tackle this problem and make comfortable, rash-free periods a much more accessible reality for women. It is an Azah promise."
"During the course of our journey, we realized that a lot of women have accepted rashes as an unavoidable part of their lives. Our aim is to educate as many women as possible that rash-free periods are completely possible and women need not suffer from rashes every month throughout their menstrual lives. A testament to this is the fact that more than 97% of our customers who used to face the problem of rashes with standard pads no longer face the problem after switching to Azah. This insight is based on an internal research study that was conducted with more than 3000 Azah customers.", added the duo.
In India, the current condition of menstrual hygiene and sanitation is in a miserable sphere. The plight of menstruating women can only be improved by spreading the required awareness and alertness on menstrual hygiene across the country.
Azah pads are made with the finest organic cotton along with a hypoallergenic non-woven fabric that leaves an ultra-soft surface. The core consists of a non-toxic and eco-friendly absorbent which ensures a dry feeling even after several hours. It is the first company in India to ensure that the pads are Made Safe Certified, meaning that they have been extensively tested and are free from chemicals and irritants that shouldn't be in contact with the sensitive areas of the body.