You Will Thank Us - 10 Online Digital Marketing Courses You Need To Know In 2020

Modern digital marketers find a person who is skilled in various areas. Such as sales, digital media copywriting, analytics, SEO, and many more. If you are ready to spend a particular amount of time and money. Still, you need a faster and effective way to be updated in the changing marketing environment.

For this, the best way is to learn digital marketing through an online training course. This will help build new skills and boost your career in digital marketing.

This article consists of the best digital marketing course online available. These are free and paid courses.

Ways To Learn Digital Marketing

1. Enrolling For Digital Marketing Courses

one best way to learn digital marketing is by signing up digital marketing courses online. Various industries also lead to online courses. This includes teaching you practical assignments and projects.

If you also want to stand out from your peers in the industry. Start earning digital marketing certification online.

2. Learn From Influencers Or Industry Experts

Digital marketing is an area where things are progressing. There are always changing something. It is important to stay updated.

Following industry experts is not only a great way to learn basics. But also to keep up with the latest trends and changes.

3. Learn From Top Marketing Blogs And Videos

Top influencers and experts keep up with some digital marketing blogs and video channels. This can be also a great way to learn online marketing. These blogs offer information that improves your marketing skills.

4. Learn Basics From Free Online Courses

Various websites allow digital marketing training for free. You can sign up for various courses on those sites. These can help you understand the digital marketing strategies. Some sites provide certificates after completion.

Free courses have not any interactive projects, practical learning, and live lectures. If you want to learn seriously, you will need professional training online. As time goes, you will get what you will pay for.

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What Should You Look While Choosing a Digital Marketing Course

It can be challenging to find the right digital marketing course. It is very important to find the right fit for your learning.

The practical choice should be the first choice that will teach you everything about it. The education program should be SEO, paid search, content marketing, and many more.

The very best course offers you the opportunity to practice projects. And get to learn from best industry experts.

However, I have reviewed some of the best online digital marketing training courses.

1. Simplilearn - Digital Marketing Training Courses | Free | Certification

This digital marketing course will turn you into a complete digital marketer. Also, it will make your expertise in the top eight digital marketing domains. Such as SEO, pay per click, digital analytics, email marketing, and social media.

simplilearn - master's program

Courses In Simplilearn:

  • Course 1 - Mastering SEO, Content Marketing, PPC and Digital Analytics
  • Course 2 - Mastering Social Media, Mobile Marketing and Digital Strategy
  • Course 3 - Advanced Web Analytics
  • Course 4 - Advanced Search Engine Optimization (SEO)
  • Course 5 - Advanced Pay Per Click (PPC) Certification Program
  • Course 6 - Advanced Social Media(With OMCP Voucher)

Master’s program certificate:

  • Advanced Mobile Marketing.
  • Advanced Email Marketing.
  • Advanced Content Marketing.
  • Advanced Website Conversion Rate Optimization.
  • Hubspot Email Marketing Certification training.

The master’s program offers an expert learning path. This is a step by step plan to gain new skill sets. This will help them to manage the marketing of the organization.

These courses are accredited by OMCP. This includes high-quality videos, quizzes, downloadable workbooks, projects, and many more. Thus amounts of 200+ hours of e-learning content.

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2. Google Digital Marketing Courses | Free | Certification

This course offers a free interactive advertising bureau accredited course. There is a total of 26 modules provided in the course. This full of practical exercises and examples to turn your idea into action.

working of google digital marketing course

Course features:

  • IAB accredited.
  • Video Tutorials.
  • Unlimited access.
  • Recognized certification.

How it works:

  • Complete all 26 modules.
  • Take the final exam.
  • Share your certificate.

Skills you will get to learn:

  • Analytics and data insights.
  • Business strategy.
  • Content marketing.
  • Display advertising.
  • Ecommerce.
  • Email marketing.
  • Local marketing.
  • Mobile.
  • SEM & SEO.
  • Social media.
  • Web optimization.
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3. SEMrush Academy | Free | Certification

SEMrush is a company with successful digital marketing tools. To serve customers, they created an academy with free digital marketing courses.

data for SEMrush digital marketing course

The courses include:

  • SEO
  • Content marketing.
  • PPC
  • Affiliate marketing.
  • Social media marketing.

The course is in the English language. Many of the other courses are also available in Spanish. Registration is free and after passing exams. You get a certificate. Reputable digital marketers teach all the courses.

Why study from SEMrush?

  • All-encompassing

It covers all the core disciplines of digital marketing. That gives you a chance to become an all-round specialist.

  • Created by field experts

This course teaches directly by leading digital marketing experts.

  • 100% free

All the courses and certification exams are 100% free. You just need to be registered as a SEMrush user and start learning.

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4. Hubspot Online Marketing Courses | Free | Certification

Start your professional skills for the next level using HubSpot. This is free online training. It provides quick practical courses to comprehensive certifications. You will get to learn everything about various business skills.

free certification with Hubspot

Types of certifications:

  • Inbound
  • Social media
  • Email marketing
  • Content marketing
  • Inbound sales

Besides the above-given courses, they provide more courses without certification. Such as SEO, Facebook ads, blogging, and other online marketing channels.

Why Study From HubSpot?

  • Advance your career

You will be staying up to date on the latest trends in digital marketing. Such as sales, customer support, and many more.

  • Show off your skills

You will get to add globally recognized certification to your LinkedIn profile. This will show your future employer to know your stuff.

  • Grow your business

You will get to build your business strategy. This will help you to generate leads, more deals, and support customers.

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5. Copyblogger Online Marketing Course | Free | Certification

This is better than a lot of paid courses. You will know more about copywriting than any other copywriter.

Copyblogger online marketing course

Some of the topics:

  • A content marketing strategy that works.
  • Email marketing - push, send, and grow your business.
  • Write magnetic headlines.
  • Landing pages: turn traffic into money.
  • Keyword research

If your specialty is content marketing, you can join their authority training program. This will help you to build your career and improve yourself in this field. They have more than 300 hours of training online. There are weekly sessions as well as forums.

If you are an advanced writer then you should offer the certified content marketer program. This is not opened all year, you need to keep checking it.

Why use Copyblogger?

If you are a serious writer then this is for you. You get extremely advanced training, review of work by Copyblogger team, and certification for a content marketer.

This does cost but then you will able to call yourself a Copyblogger certified.

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6. Optinmonster Digital Marketing Course | Free | Certification

This is one of the successful tools to increase website conversions. To educate customers, they have added more free courses. These courses cover topics related to email marketing and conversion optimization.

training using optinmonster

Types Of Certification:

  • Traffic Generation
  • Email marketing
  • Lead generation
  • Content marketing
  • SEO
  • Ecommerce optimization

Why use Optinmonster?

However, it does not contain all the digital marketing course topics. But it is worth taking a look because once you learn to get traffic to the website. You will need conversions and this is something you get to manage.

Registration is free and the courses are easy. This is suitable for both beginners and advanced users.

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7. Clickminded Digital Marketing Course | Free & Paid | Certification

This is a series of digital marketing courses. This contains 7 comprehensive classes on digital marketing. And also on the collection of digital marketing templates. These are called as the SOP library.

about clickminded

Clickminded was designed to teach increasing traffic. And also sales for any website quickly.

If you are a newbie in digital marketing. And don’t know where to start. Start with its digital marketing strategy guide or SEO strategy guide.

Courses of Clickminded:

  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Paid Advertising
  • Sales Funnels
  • Google Analytics
  • Search Engine Optimization

You can register for free for the digital marketing framework masterclass course. For having full access to the course. You will have to pay $997(once-off fee). The course provides a 14-day money-back guarantee.

Why use Clickminded?

This course is not for every individual. The price may be higher for a freelancer. But that is not a problem if you work for a big organization.

If you want to spend the amount. There will be a value to be gained from the course. If you have a basic idea then you can use this course to go deeper. You can explore every bits and piece of digital marketing.

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8. Reliablesoft Academy | Paid | Certification

Reliablesoft is a full-service digital marketing course. This course provides SEO and digital marketing courses since 2002.

reliablesoft Course containt

This academy offers 8 online courses grouped in bundles. Experts with years of experience teach these courses for SEO and digital marketing. All courses offer an unconditional 60-day money-back guarantee. Also lifetime access and free updates.

1. Digital marketing bundle(70% off): This bundle offers you the secrets of digital marketing. This will teach you how to massively increase traffic and sales.

  • Complete SEO
  • Digital marketing
  • Keyword research
  • Content marketing
  • Email marketing
  • eCommerce SEO
  • Social media marketing
  • Google analytics

2. SEO course Bundle (57% off): This course will teach you everything about the basics and advanced concepts of SEO. It will offer you to become an SEO expert in 2020.

  • Complete SEO
  • Keyword research
  • eCommerce SEO
  • Google analytics

Why use the Reliablesoft academy?

Each part of the course covers details of digital marketing with checklists. Also tips and tricks you can apply to the digital marketing campaigns.

This is suitable for beginners and professionals too. People who want to learn digital marketing is the fastest way.

The content of the course is regularly updated. This helps you to take the latest digital techniques and practices.

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9. Udemy Digital Marketing Course | Paid | Certification

This course is hugely interactive with projects, checklists & lectures. You will get to learn step to step guide on how to market a business online. This is done across all the major marketing channels.

Udemy digital marketing course

Courses of Udemy:

  • Market research
  • WordPress
  • Email marketing
  • Copywriting
  • SEO
  • Youtube marketing
  • Social media marketing
  • LinkedIn marketing
  • App marketing
  • Google AdWords
  • Facebook ads
  • Google analytics

The course provides you with digital marketing certification. But it is not free. The price is $199.

Why use Udemy?

You can get the courses for a reasonable price and not $199. It’s worth the money. If you are a beginner, you can get an idea of different components. Since it covers everything from the website to social media promotion.

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10. Udacity Digital Marketing Course | Paid | Certification

You will learn to create marketing content, use social media to amplify your message, and many more. Additionally, you will learn how to display and market with email.

udacity programs

Courses for Udacity:

  • Marketing fundamentals
  • Content strategy
  • Social media marketing
  • Social media advertising with a Facebook blueprint
  • Search engine optimization
  • Search engine marketing with google ads
  • Display advertising
  • Email marketing
  • Measure and optimize with google analytics

Why use Udacity?

The difference between other courses and this course is that the access to the course materials. You also will get access to technology and a personal coach.

This is useful for a beginner. And for someone who wants to talk about technical issues. Also who needs advice on how to build a digital marketing career.

You won’t get all the above services for free. To maintain the access of materials. You need to pay a premium price of $399/month. Approximately it will take 3 months to go through all the materials.

This is good for beginners but not for everyone. An amount of $399/month for a subscription is way more for a freelancer. Hence, this course suites to people working with big companies.

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Key Learning

You should acquire a range of skills to become successful. And become a professional digital marketer. It covers several online marketing channels. You can concentrate on building a real-world experience for you. That can be either by working on your website or getting a job.

Some of the courses listed are free and perfect for beginners as well as professionals. You need to check out courses and enroll that fits you best.

All the best with your digital marketer journey!!

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About Sweta

Software engineer, ambitious, passion for writing & a happy go lucky girl!!
  • Bihar, India
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