Google in talks with e-commerce players to introduce shopping tab

Google is all set to launch ‘Shopping’ tab in India to enable users to flip through the products and channel them to the merchant website. Similar to the News and Image on Google, the shopping tab will allow users to seamlessly control their search by putting necessary filters and browsing the desired product through listing in different websites. Trials will be carried out before the official launch of the feature.

Google spokesperson confirming the latest initiative in an email response claimed that the feature will facilitate customer shopping more efficiently from the local merchants.
Reportedly, Google is in dialogue to bring leading e-commerce platforms including Flipkart, Snapdeal and Paytm Mall on board in their latest project. Besides, the search giant also intends to tap the SME space from local Kirana stores to expensive art collection stores whose merchants are not necessarily listed on the e-commerce players’ websites. The ongoing talks between Google and retailers both big and small will help the search giant understand the country’s shopping trends.

Facebook has also initiated the trials for the Shopping tab for its mobile app with facebook marketplace. Responding to the development, the melno park based networking platform, stated that

On Facebook, we've seen that people are coming to our platform not only to connect with friends and family but also with products and brands. We want to build native experiences that make it easier for both people to discover products on mobile and businesses to drive more sales.


With the decline in Google’s revenues due to Amazon gaining market shares on product, the search giant is eyeing to establish an e-commerce marketplace. On the ongoing tussle over Amazon’s dominance in the retail market, Arpan Sheth, a partner at consulting firm Bain & Company commented, “In the US, 50-60% product search begins at Amazon, bypassing Google and cannibalising its market,” he further added, “Google is losing online shoppers because of this and it is taking a hit at their advertising revenue.”

Currently, the search giant is functioning the Shopping tab in 30 countries.

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