Learning From Hari Om Meena, Founder Of FlipPaisa | StartupTalker

StartupTalky is one of the strongest community in India and we have a lot of professionals who are doing great in their lives. To share their learnings and inspire as many people as we can, we are interviewing all the StartupTalkers in our "Know the StartupTalker" series.

Today, we have Mr Hari Om Meena as our interviewee. Hari Om Meena is the founder of a unique startup called FilpPaisa. You will learn a lot from this story of Hari Om Meena in his own words.

Who are you?

I am Hari Om Meena and I am the founder of FilpPaisa which is offering cashback and discounts to the consumers.

Describe your product/service?

FlipPaisa is India’s leading cashback & discount coupon offering startup. We are availing our services at 500+ online stores for more than 2 years as of now.

How did you come up with this idea?

Simply, When it comes to shopping, People love to strike a hard bargain or negotiate to get a good discount. But It’s hard to get direct savings in the online market.

In the first Big Billion Day of Flipkart, we have tried our prototype within our hostel of around 700 students. On the very first day, 100 students give it a try which gave us a net profit of Rs. 8000/- in just one day, so this gives us the initial boost.

What did you do just after getting the idea?

I tried first to make a small team become a partner of more stores plus handling the order data. After that, I moved towards the final website of FlipPaisa.

Also read: These Are The 10 Best Real Estate Business Ideas for India

Tell us about your business model?

FlipPaisa is paid for redirecting users to partners retailers. We share the commission with our users in the form of cashback.


  1. Customer visit a retailer via FlipPaisa.
  2. He/She purchases the retailer web/app
  3. The retailer pays FlipPaisa for that purchase
  4. FlipPaisa shares the commission in a ratio with the user.

What is your revenue model?

Primary: We get a share of the commission we get from retailer whenever our users purchase at our partner retailers.

Other(s): Revenues from direct Mobile Recharge/Our other online/offline services.

How did you acquire your initial customers?

I think I've already answered this question. We have got our first 100 customers from our hostel. We have shared our prototype in our hostel's private Facebook group and we got our first 100 customers.

For the first 1000 customers, we tried the same idea again; we used our social media (Facebook/LinkedIn) contacts, we use the direct messaging etc.; it helps us to acquire 1000 customers in few days.

What options do your customers have? And how are you different from them?

There is 100's of coupons or cashback offering websites available in India as of now, but most of them do not offer cashback to the end-user. They only share the discount coupon to the end-user & take the entire commission for the purchase(s). We are offering maximum cashback to our end-user from Day 1 to offer maximum benefit to our customers.

  • Our USP: Instant tracking of transactions, others take 3-96 hours or more.
  • Maximum cashback rates as compared to others.
  • We offer cashback in just one click feature with or without our chrome extension.
  • We are expanding FlipPaisa to offer maximum services at one place, like Mobile Recharge, Travel Booking etc.; directly via us. {beta}

What was the most challenging part of your journey till now and how did you overcome it?

I've founded the company when I was in 3rd year of my B.Tech at IITJ; other partners were also from the same or junior batches. So the most challenging part for us was getting support from our parents; not in the form of money but the acceptance of our startup/idea. As all of us belongs from a middle/low-class family, so they were having lots of plans after our selection in one of the primer institute for our bright future. Few members of our initial team had to leave us because of parental expectations. This was the most challenging part of my FlipPaisa journey till now.

But everyone knows that there is a sunrise after every night. so at last, the remaining team had made few plans, presented it to our parents, etc. And..... we succeeded!!!

Also read: Here Are Some Digital Marketing Business Ideas You Can Start in 2020

How did you meet your team(co-founders) and what is their background?

I meet my team in my college itself. Mr Ashwani has Experienced in Finance Management & Project Leadership of 3+ years. Mr Pankaj has Marketing & operations Experience of 3+ years.

Where do you want to see your startup in the next 3 year?

We are trying hard to become an MNC company with various online services in multiple fields in the upcoming 3 years.

What entrepreneurial hacks/online tools/ services/ apps do you use to stay focused and keep your day productivity?

We use only our private mobile apps to get connected with the leading team. We also organize intra-team motivational sessions, in which we discuss the issues/what we achieved/chit-chat also. We also celebrate the achievements sometimes.

What are your strategies to build awesome work culture in your company?

I love to see that India have enough number of startup's these days. I & my team helped so many budding entrepreneurs to build their ideas; but at the same time, a thought strikes us: 'Is these N no. of startups are founded, just to get a huge amount of funding?'

If any budding entrepreneur ever read this para, then my suggestion to you is 'Build a startup because you love to do that or you are having an interest in it NOT because of getting a huge amount of funding & do it waste, it might affect whole India negatively. Wish you all the best!'

For StartupTalky: I'm from your initial users and I always love to get updates from your community. You guys are also doing great work, wish you all the best!

Any suggestion/quote that you would like to share with budding entrepreneurs?

Just follow your interest & everything will be fine.

My quote is:

Always overtake if you love overtaking but never forget the safety.

Explanation: If you are doing X thing, but you are having an interest in Y, then you should overtake Y over X; but think first that, will it affect you positively?

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