Indranil Deb - The StartupTalker

About - Indranil Deb

Working on Ideas to create big impact for class and mass! I run a startup called Apnacake. Apnacake is an online classifieds for home bakers in India. The objective is to bring customer and home bakers close to local level.

Startup Journey

I love cake. But buying the same old cake available in the market was not very interesting. Also you do not get customized cakes. While conversing with my mother I realized that home bakers in small towns need a platform to market their creativity, and for customers choices for cakes are less in many markets. Hence apnacake, this would help customer discover awesome cake at local level.

I wanted to bring an element of local flavor in my brand name. So kept the first word in Hindi as in “apna” and the second as cake. Since Hindi is the most popular language and quick to relate, apnacake was a natural choice at that point of time.

Know Your Startuptalker: Anthony stephen Mendes

Challenges faced by Indranil

Being a non tech guy, sometime I feel late to the party. Getting right (heart and mind) people for project is a challenge.  Fetting suppliers and brands on board is another. Looking for help and mentors to help us in our journey.

Note: every person is unique. Every person deal with unique circumstances. We as entrepreneurs should not judge. We should contribute every possible ways (small or big). While we teach we will learn too. So keep things simple, that is a challenge in real sense.  

Memories which Indranil still remembers

When I was in primary school we ran a flee market in an annual event and opened a 'pani poori' stall. It was fun selling. It was also my first understanding of business. Wish we had more such events to enhance real life skill.

2nd is my missed opportunity where after graduation in Engineering, I was looking for job One of my friend referred my resume to a startup (back in 2004) in all tech engineering company office in Singapore and Bangalore. I was called for the interview for a DSP programmer position. After the interview I was rejected for the tech position. But they called me the next day to offer me a sales (B2B) job. Call it WTF...I did not accept the offer. Due to some other plan I was heading towards. This mistake haunts me still. I call it my big career mistake. Never let go an opportunity.

Wish I had the ability to understand its importance then.

Know your Startuptalker: Rakesh Sidana

Entrepreneurs Indranil admire the most

Jeff Bezos. I find his sense of humor is his success!

My Powers

Consulting in strategy development, Content, Franchise , Product Management, Competitive Intelligence.

Advice by Mr. Indranil Deb

Always use common sense even when you are using high end technology. Learn and always teach your colleagues. Imagine a sales rep also know how to make php plugin! possible, right? The best part of knowledge is sharing. Also, you want to master something, teach it.

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About Shubham Kumar

Founder @StartupTalky. IIT KGP grad. Learner. Dedicated to the service of the startup Ecosystem. Love meeting people. Let's connect - [email protected]
  • Bangalore