25th Feb, 2020
Netcore partners with Clearout
Netcore Solutions announced their latest partnership with Clearout, the leaders in email validation and verification to ensure the best in class email deliverability for businesses of all size and scale.
The integration ensures weeding out of deactivated and dormant email IDs from the recipient list to reduce bounce backs and shielding the sender’s reputation score.
By using Clearout’s advanced email verification technology, Netcore pro-actively eliminates the possibilities of email bounce back. This ensures the emails hit the inbox, provides safety from spam traps and avoid any negative impact on the sender’s reputation.
Email is the most reliable and time-tested channel of engagement for businesses and the one metric that is extremely critical to the overall email marketing performance is the sender reputation score. Emails bounce due to deactivation of accounts, dormancy in usage or plain simple typos affect the sender reputation score adversely and in the due course of time, it proves fatal for the channel.
"Throughout our existence of more than 2 decades, Netcore has strived to enable businesses to deliver exceptional experiences to their customers and email has been an integral part of the mix. By partnership with ClearOut, we have added another layer of sophistication to our already best-in-class email platform," said Kalpit Jain, Group CEO, Netcore Solutions.
GnanaPrakash (GP),Founder,Clearout shares, "We are really excited to partner with Netcore. Clearout’s integration with Netcore is meant to accelerate email marketing goals of their clients and deliver better ROI from the email marketing campaigns”.
The integration is now live and is being rolled out to its beta customers.
January 23, 2020
Netcore Onboards Diptarup Chakraborti to CMO
Netcore Solutions announced the appointment of Diptarup Chakraborti as its Group Chief Marketing Officer (CMO). With close to 25 years of rich experience in tech marketing, advertising, and business research; Diptarup has carved a niche for himself as a high-impact global marketing leader.
His prowess across allied marketing domains such as Product Marketing, Digital Marketing, Branding, Public Relations, and Demand Generation equip him with the skillset to spearhead Netcore’s global marketing efforts.
At Netcore, he will lead the overall marketing function. He will help build and scale the marketing teams for both Smartech (personalization and multi-channel marketing automation platform) and Pepipost (API-based email delivery platform).
Speaking on the appointment, Kalpit Jain, Group Chief Executive Officer at Netcore stated, “Diptarup brings with him a wealth of experience as a tech marketing leader and we couldn’t be happier to have him join our ranks. As our CMO, he will play a critical role as we look to reinforce our market dominance as a full-stack martech solution, across both domestic and international markets.”
Diptarup was most recently at Zycus Technology, where he headed its global marketing function over the past 5 years. Prior to this, he has served in leadership positions at companies such as IBM, Gartner, Capgemini, and Mastek. He holds an MBA from the Symbiosis Institute of Business Management (SIBM), Pune while being a graduate of Fergusson College, Pune.
On his appointment as CMO, Diptarup said, “Netcore has been a pioneer in the marketing automation space. In this increasingly competitive space, I look forward to driving Netcore’s global growth strategy as we enable leading brands deliver differentiated customer experiences at scale.”
December 20, 2019
Netcore Solutions Helps Flipkart Reimagine Customer Engagement
Netcore Solutions announced the incredible success of its Big B virtual assistant on WhatsApp built for Flipkart’s recent Big Billion Days sale.
Netcore helped Flipkart leverage Facebook's Click-to-WhatsApp feature on Facebook Ads by allowing users the real-time experience to chat over WhatsApp with a virtual assistant modelled on the persona of none other than the Big B, Amitabh Bachchan, himself.
With almost 1.3 lakh unique users engaging in over 9.8 lakh interactions with the Big B virtual assistant over a span of only 5 days, Netcore helped Flipkart scale customer engagement to incredible new highs. In fact, the total time spent by users on the WhatsApp virtual assistant was upwards of 20000 hours, with an average session lasting almost 7 minutes.
This also helped add another entertaining dimension to Flipkart’s flagship Big Billion Days sale, enthralling digital customers across the country.
This one-of-a-kind campaign helped Flipkart engage their target audience on a channel of their preference, writing a new chapter in the evolution of conversational commerce in India.
Working closely with the teams at Flipkart and WhatsApp, the Netcore-built virtual assistant was able to offer audiences a unique conversational experience. The Big B virtual assistant offered customized category-specific offers on various products based on the audience’s performance in an engaging quiz format. Launched in both Hindi and English, the campaign took into account the large segments of the target audience from Tier 2 and Tier 3 cities.
The super-simple interface went all the way down to the use of pre-selected emojis. By merely sending a single emoji, customers received real-time updates on products under that category, shortening the buyer journey significantly.
Apart from this, audiences could purchase products, apply for shopping loans, or view video messages from various celebrities who were part of the Big Billion Days sale promotional campaign. These video messages were unlocked on progressing to different stages of an interactive game. The overwhelming response to the campaign had customers and tech insiders raving about the industry-first concept across social media.
Vikas Gupta, Head of Marketing at Flipkart said, "We are a customer first company that takes pride in pioneering industry-first innovations. Given WhatsApp’s large footprint, we wanted to leverage it to connect deeply with our customers. And that’s why we created The Big B WhatsApp virtual assistant during this Big Billion Days, a unique tech-led engagement model in association with Facebook and our technology partners, Netcore. It made use of
several loved features such as emojis, images, and audio - to create a truly engaging experience. We were able to drive almost 1 million interactions with an impressive 7 minutes of engagement per session to drive nearly 20,000 hours of engagement with this initiative."
Kalpit Jain, Group Chief Executive Officer at Netcore stated, “Today, we exist in a multi-channel environment. In this era of conversational commerce, brands need to engage with their customers in real-time across instant messaging apps such as WhatsApp to deliver differentiated customer experiences. That was the focus when we started building out the Big B virtual assistant for Flipkart. We didn’t want it to be just a gimmick, but wanted to actually power value-driven conversations at scale for Flipkart. We are thrilled to have partnered with a like-minded, innovative company such as Flipkart and look forward to empowering brands fuel personalised customer engagement through WhatsApp as an effective channel of conversion and communication.”
7th Nov 2019
Netcore Solutions acquired Boxx.ai
Boxx.ai, a Bangalore-based AI startup, which uses AI and ML to help e-commerce companies increase their conversion rates by displaying the most personalized products for each user, is being acquired by Netcore Solutions, a pioneer in SaaS-based Multi-Channel Marketing Automation.
With this part-cash and part-stock deal, Netcore would be acquiring all of Boxx.ai's technology, IP, clients and team, and would provide an exit to the investors. As part of the deal, Boxx.ai’s founders – Ajay Kashyap, Prakhar Raj and Shitiz Bansal, along with the rest of the team will join Netcore to continue building their product.
Ajay Kashyap, Founder, Boxx.ai, says, “E-commerce companies spend a lot of money to get visitors on their sites, but 98% of them leave without buying. Boxx.ai solves this – it converts visitors to buyers. Integrating this capability with Netcore’s multi-channel marketing platform makes a killer combination for brands – they would be able to deliver a customer experience that is just perfect: right choice of channel, right timing of communication, right content, right creative, right messaging and right offers.”
Boxx.ai was launched in 2016 by IIT alumni Ajay Kashyap, Prakhar Raj and Shitiz Bansal. It is able to predict, with high accuracy, what each visitor is likely to buy next using its proprietary algorithms. This helps consumer internet companies curate a line of products and extend a highly personalized experience to each of its customers.
Kalpit Jain, Group CEO of Netcore Solutions stated, “We absolutely understand the value and importance of ML, AI, and Personalization to empower brands to deliver exceptional customer experiences. And hence these are the primary focus areas with all our offerings. Boxx.ai’s acquisition is yet another step towards that vision. This new piece in our product stack will definitely deliver great value to our customers and their end consumers. We are excited to see what the future in AI-first marketing will look like.”
Boxx.ai was initially funded and mentored by Suresh Shankar, Founder and CEO of CrayonData, and Venky Krishnakumar, ex-COO/CFO at Citibank APAC. Subsequently, it raised pre-series-A funding from Unicorn India Ventures and Vivek Bhargava, CEO of iProspect, Dentsu Aegis Network.
Bhaskar Majumdar, Managing Partners, Unicorn India Ventures, says, “We invested in Boxx.ai three years ago as we believe that their offering is quite targeted and essential for e-commerce companies who are keen on converting non-buyers into buyers and retain their regulars by offering a highly personalized experience. Boxx.ai is in that sweet spot. An acquisition by a successful platform like Smartech would accelerate their growth multi-fold and that’s why we believe it is the right time for Boxx.ai to become a crucial member of Netcore so that they can cover more ground in less time.”