Notebook bags awards at World Digital Marketing Congress

February 27, 2020

Notebook bags the best Website award and best App award at the World Digital Marketing Congress

Notebook - India’s first after-school digital learning portal - recently bagged two awards at the World Digital Marketing Congress for the best website and the best app for Education.

At the award ceremony conducted at The Taj Lands’ End, Mumbai - Notebook co-founder Subhayu Roy accepted the Best Website for Education Award and The Best App for Education on behalf of the team.

Notebook was recognized for its efforts towards helping the children with a better education platform, to learn and understand their syllabus easily.

On winning the awards, Achin Bhattacharyya, CEO and Founder of Notebook said, “From its very inception, Notebook has been driven by a vision to help students learn. The content design, product development, research and technology have all stemmed from this core value. It is immensely encouraging for the whole team, and me personally, to be recognised by such an eminent forum for our efforts. India has seen a mushrooming of Edtech products in recent times, and many of them believe in aggressive overselling. We, however, have always believed in the quality of our content and the intuitive nature of our product and this has been such a wonderful validation of that approach. Our App and Website are both embodiments of the essential values that Notebook embodies – respect for every individual, inclusion in all our actions and immense pride in the work we do. I am humbled by this recognition, and attribute it to two things – our ability to precisely and accurate assess the students’ learning needs, and the tireless effort from our entire team. Accolades like this provide us with greater impetus to work harder.”

Notebook is India’s first after-school digital learning portal. Schools get access to concise and engaging high-quality audio-visual teaching aids for classrooms, and students get individual personalised access to the same content on their personal devices so that they can study at their convenience. Since its commercial launch in September 2019, the Notebook app has been downloaded and used by more than 90,000 students from across India, and several schools have already started implementing Notebook videos in their classrooms.

Beyond its commercial presence, Notebook exists to empower positive social change. Its vernacular feature allows children to learn their syllabus in their regional languages. The videos include instructor-led components as well as graphic visualization elements to reinforce storytelling. Hand-drawn illustrations, soothing music, and well thought out creative design augment the Storytelling and enhance understanding and retention of topics.

The leadership at Notebook believes that universal access to high-quality education is the only sustainable way to achieve social upliftment. To this end, Notebook has been proactively partnering with Government departments and Non-Government Organisations (NGOs) across the globe.

An avid reader and passionate traveller himself, Achin has a keen interest in Economics, History, and Literature and Philosophy. He is a regular speaker at various forums and also contributes articles to numerous publications. He is also on the board of some of the most renowned corporates and contributes significantly to brand strategies. At Notebook, Achin takes care of strategy, team management, content curation, and brand communication.The Co-Founders – Subhayu and Abhishek, bring valuable additions in terms of expertise and experience to Notebook.

Notebook is also engaged in dialogue with the Education departments of various countries, to digitize education in these countries. There are on-going discussions with the governments in South Asia and GCC regions, and some other countries where the government is trying to serve different issues in their traditional education system through the distribution of digital content.

Notebook, thus, is leading the charge with a paradigm shift in the Indian education system. The use of technology to make high-quality education available to every child in India is not just a business objective to this organization, but a core social responsibility and team Notebook stands resolved in shouldering this responsibility

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About Ashwini

  • Maharastra
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