Points to Stress On Before Approaching An Investor

Looking for Investment? Simple Approach to On Board an Investor for your Startup

The investors are the backbone of any successful venture. Satisfying the demands and requirement of a potential investor will bring out your true passion towards your startup. Approaching an investor with the right information and conveying your business plan to them, is a tough job but it’s a very vital job which showcases your convincing power. The foundation of startup lays in the hands of potential investors which are funded but their hands. To dig the pockets of investors and approaching them required a prior practice. However, most of the startup fails due to the lack of knowledge to allure an investor on board.

The investors are not any theory which can be learned by entrepreneurs, they are keen about regulating their funds into right hands and you never know how they are going to respond to a particular situation. So its very important to understand the investors before alluring them into your venture plan. There is no solid method to approach a potential investor, but we can start with some basic plan of action that might attract investors like a bee.

Strategy 1. Do your homework before approaching an investor

It’s very important to gather all available information regarding the investors before meeting them. It’s doesn’t matter how it’s relevant to your proposal, just get all information regarding investors. The personal information of an investor helps in understanding the whereabouts, the professional knowledge about him let you understand his approach to a particular business venture. Gathering points from the above section will let you frame an effective business proposal which he can’t refuse.

Strategy 2. Cover all the points of the business plan deliberately

The presentation of the idea is a very crucial aspect of the business plan. An entrepreneur should present their idea to the investors cunningly and present all the important information on the business strategy. It should contain all the pros and cons of the business and the implementations of a solution as and when required for the basic cons. The ideal business presentation contains the following criteria, such as:

  • The presentation should contain all the solutions of the asked questions for the startup plan.
  • The qualification and experiences of the team should be discussed with the investors.
  • An entrepreneur should be willing to aspect the knowledge of investors and ready to change in equity of business according to the investors wish.
  • Discuss the deep knowledge of the industry you want to explore and to fit in. The better understanding of the target market conditions helps to ascertain the right time and position which an entrepreneur can achieve in the due time.
  • The prescribed intellectual property that is defensible.

Strategy 3. All the questions of the investors must be answered.

You should be ready and prepared to answer numerous logical and illogical questions of the investors. Answering to all questions of the investors whether they are relevant or not shows how your confidence is. Satisfying your investor is one of a major aspect in onboarding them in your venture. Answer all the why’s with competent knowledge. The investors may ask numerous questions to misguide you and to test your requisite skills. Although you need to answer them with utmost honesty and sensitivity.

Strategy 4. Hire the best mentor/coach to guide.

It’s good to take the advice and guidance from an expert mentor, who can guide you about the behavior and approach of the investors. The person with extensive knowledge about your startup will help you to handle any adverse situation with the investors and let you understand the different aspects of the monetary flow. It’s no harm to take advice from the experts and it will enhance the quality of your work. The experts can show you the right pathway to approach an investor and handle them with confidence.

These are four fantastic strategies to embrace the pocket and mind of an investor. The right approach is very effective to get an investor on board. An entrepreneur must keep on learning and polish their skill set to undergo any possible challenge given by an ideal investor.

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About Shubham Kumar

Founder @StartupTalky. IIT KGP grad. Learner. Dedicated to the service of the startup Ecosystem. Love meeting people. Let's connect - [email protected]
  • Bangalore