Pulno - Ace the SEO Game with This Website Audit tool!

In the never-ending race of topping every list there is, companies are desperately making attempts to reach their audience before their competitors do. Giving in to this conscious effort, SEO became the new hot thing in the industry. Following this trend, Jacek Wieczorek and Kris Czerwiński launched Pulno in 2018.

Pulno is an SEO website audit tool. There are many SEO audit tools but most of them are complex and require vast SEO knowledge. Pulno, that way works on a module where one can be given direct instructions about most issues. Pulno SEO analyzes many ranking factors and presents comprehensible tooltips so even the less experienced users can use it. Each error is categorized and explained to the user. This tool analyzes many crucial parameters on a site - page speed, meta tags, content duplication, etc. And the basic idea is to provide a score of optimization based on these parameters, including a link-based score.

Startup Name Pulno
Headquarter Poznan, Poland
Sector SEO
Founders Jacek Wieczorek, Kris Czerwinski
Founded 2018
Parent Organization Datafic Sp. z o.o.
Website pulno.com


About Pulno and How it Works
Pulno - Target Market Size
Founders of Pulno and team
How was Pulno Started
Pulno - Name, Tagline, and Logo
Pulno - Business Model and Revenue Model
Pulno - Competitors
Pulno - Growth

About Pulno and How it Works

Pulno SEO
Pulno SEO

Pulno analyzes websites for SEO-related issues. During the registration process, the users need to provide a website URL and then Pulno’s crawler checks around 100 factors that may affect the organic traffic visibility. Many websites struggle with organic recognition and that's were Pulno comes into play. Either the customer can pay thousands of dollars for an external audit or can use Pulno to find SEO-related issues. Pulno differs from other tools on many levels. First of all, it's one of the cheapest tools on the market with pricing starting from $12. There are many features worth mentioning like an on-site duplicate content analyzer, page monitoring, backlink monitoring and integration with Google Search Console. There are a few case studies that show that Pulno has improved organic visibility by more than 20% in just a few weeks.


Also Read: On-Page SEO Tricks To Rank On The First Page Of Google in 2020


Pulno - Target Market Size

Although Pulno is an SEO tool, it targets broader industries. The idea was to prepare a tool that can be used by SEO professionals and other customers that are not really into SEO. It is an online marketing tool and the competition ARRs reach 8 digits. SEO is getting more and more complicated each year and, in the long-term, there will be a need to find easy-to-use tools.

Pulno - Founders and Team

Jacek Wieczorek
Jacek Wieczorek

Jacek has owned an SEO agency since 2006. Jacek met Kris when they both worked for the same client. The first project was Kris' side-project - a website in the medical niche that was almost ready but needed to improve organic visibility. The project has been a success. The traffic is over half a million visitors monthly. Soon, Jacek and Kris started other projects and reached about 100.000 users daily - mostly in Poland, UK, and Australia.

  • Jacek Wieczorek- Jacek has a master's degree in computer science. And he's looking after the marketing strategy of the company.
  • Kris Czerwiński- Kris is a full-stack developer with over 30 years of programming experience.

Pulno is a team of 6 people. Most programming tasks are performed by Kris. Jacek is responsible for the marketing part.

How was Pulno Started

Jacek, Pulno's co-founder, has owned an SEO agency since 2006. Almost 14 years ago the SEO tactics were different as backlinks were the most important part and Google's algorithms were not as sophisticated as today. In these 14 years, many SEO tactics have changed and the optimization process was required to be adjusted to these changes. In the year, 2012 Jacek met Kris and they started a couple of new projects that reached over 100.000 unique users daily. These projects needed many smaller tools - crawlers, analyzers and optimizers that they built themselves.

“We thought that we should reuse these smaller tools and combine them into a commercial tool.” - Jacek

More often, startups gather ideas and discuss the project with others to get feedback and to get to know if their tools will benefit potential users. In Pulno's case, the feedback was obvious - the founders used it in their own projects and saw major organic traffic increases.

Also Read: The Golden Marketing Method - Drip Marketing

Pulno logo
Pulno logo

For any startup, one of the biggest challenges is picking the right domain name.

“We agreed that it needs to be a .com TLD and needs to be short. We found pulno.com was free to buy, checked the copyrights and bought it. I think it was the best 5 letter domain available then.” - Jacek

Pulno - Business Model and Revenue Model

The business model is SaaS - the clients buy monthly subscriptions and pay monthly for access to Pulno. The pricing ranges from $12 to $60 for standard plans and this tool has a custom made plan for those who need to analyze really large websites.

Pulno - Competitors

The industry has a plethora of SEO tools both free and paid ones. Ahrefs tops the list followed by Google Search Console, SEMRush, KWFinder, MOZ to name a few.


Also Read: SEO Tools for SaaS


Pulno - Growth

After a year, the client count of Pulno reached 3000.

“It's hard to tell the key strategies as we utilize many marketing channels. We do guest posting, help people on the forums and Facebook groups, answer questions on Quora and Reddit. The plan for 2020 is to get more users from paid ads.” - Jacek
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