Things to keep in mind before selecting the logo for startup.

How to Choose the Right Logo for Startup

Starting a business always need a right logo for startup and lot of work to consider in a startup. However, one thing that people usually do not pay much attention is the logo for startup. A logo may seem insignificant in front of a business and the tasks come with a startup, but in reality, a great logo for a startup is as much important as any other form of advertisement and investment you made to make your business successful. A great and good logo design always attracts more customers and clients and help in establishing a name in the market as well as a unique identity. There are so many examples of great logo designs and their success in the current market and how much importance these logos hold over the product and the business.

There are some truly motivating logo for startup out there and some of the worst too. A logo is not just an image, but a statement that reflects the story of your startup and what does it means. If you thought that a logo designing is an expensive and tedious task, then think again because many of the popular logos around the world have an interesting story behind their design and they are not the expensive one. Here are some simple yet effective tips to choose the right logo for startup.

Choose a Name for Your Business

Before you select a logo for startup, find a suitable name for your business. A good name is as much important as the logo for the business, but make sure that the name is captivating, easily roll off the tongue and catchy enough to stay in memory for a long period of time. Do not go for long and hard spell name as people often prefers those names that are easy to speak. Business name should be kept short and concise. Try using a different translated language for your business name. It result to give you a unique in a competitive market.

Glance around at a few logos

Before you go for your own logo design looks around for some of the world famous logo and the story behind their creation. A good logo and the story will inspire to do something different, yet appealing as well as provide you an outlook. Select some that attract you the most and some that repel you the most and then find out what attracts you and what do you repel.

You tend to find better results if you know what you are looking for.

Ready to tell all about your company and motive behind the startup

‘Every logo tells a story’ this is one of the truths about the logo and their effectiveness. Your logo is the identity for your business and to select the one, you need to reveal about your startup and the story behind it. Many entrepreneurs hesitate from telling about the company and the story behind it, but if you want a better logo than don’t hesitate from your designer and answer all the queries.

Always choose more than one designer

By choosing more than one designer you have more option to look for. Go with the designer you feel most comfortable with and understand the way they work as it is not for one day.

While choosing a designer first do backgrounds check on each designer and if you feel satisfied with their work then only choose. Do not take decisions on the basis of suggestions only.

Make sure your logo suits best on this 5 factors

There are five things your logo must satisfy before finalizing and they are






These are the five things that will decide the success of your logo. If the logo satisfies these five rules then your logo is good to go.

A logo is the reflection of your business and it should reflect your business and attract the interest of people. Ask close to 10 individuals you regard from your Eco framework what they think. Strong and legitimate feedback only will work. You will be astonished what you didn’t consider or see. Go gaga for your logo. While you may get a larger part that cherishes one course, you have to live with the decision consistently.

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About Shubham Kumar

Founder @StartupTalky. IIT KGP grad. Learner. Dedicated to the service of the startup Ecosystem. Love meeting people. Let's connect - [email protected]
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