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The Evolution of Customer Communication in India: How Omnichannel Strategies Are Reshaping Engagement in Retail, Healthcare, and Fintech
This article has been contributed by Imteyaz Ansari, Founder, Azmarq Technovation Pvt. Ltd. Indian customer communication is rapidly changing due to the increased mobile use and evolving expectations. With over 500 million smartphone users and increased usage of digital channels, Indian customers now expect to receive instant, contextual, and frictionless