📖 Learning
The concept of Black Friday has undergone a fascinating transformation as it made its way to Indian shores. Initially, this shopping extravaganza was virtually unknown to most Indian consumers, who were more accustomed to traditional festival sales around Diwali and other local celebrations. However, as global commerce expanded and e-commerce
📖 Learning
Let's face it – the biggest sale times for the year is here. Black Friday email campaigns compete with over 116 billion marketing messages in a single weekend. Your marketing message should stand out in this crowded space beyond discounts. You just need a well-planned Black Friday marketing strategy
Collections 🗒️
You might think Black Friday advertising is just about yelling "SALE!" and endless discount banners. The reality is quite different. Black Friday has produced some of the most creative marketing campaigns we've seen. Brands like Samsung created reverse auctions while Patagonia took an anti-consumerism stance. These