✍️ Opinions
How to Measure Influencer Marketing ROI: Beyond Likes & Shares
This article has been contributed by Himanshu Arora, Founder & CEO, Creators Network & BookYourCreator. Let’s be honest: Brands have been getting influencer marketing all wrong. They’ll pour money into campaigns, watch the engagement skyrocket, and then… what? A report full of likes, shares, and reach numbers. A