🔍Insights
JioHotstar’s Marketing Strategy: From Merger to Market Leader
In 2016, Jio entered the telecom sector and wiped out its competition with cheap plans and massive infrastructure investments. Now, with the JioHotstar merger, Mukesh Ambani is trying to do the same but with OTT platforms. JioHotstar is becoming the ultimate entertainment OTT, especially with its varied viewing options. It