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How to Use Consumer Insights for Designing Effective Targeted Diwali Campaigns: Examples and Actionable Strategies
This article is contributed by Pranjal Agarwal, India Market Head, Mudrex. Diwali is one of the few festivals that is commonly celebrated across India. During this time of the year, people tend to buy new clothes, ornaments, cars/bikes, gadgets, gifts and many more including making new investments, signifying a