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From Virality to Viability: Analysing Dolly Chaiwala’s Franchise Boom and What It Reveals About Branding, Hype, and Business Potential in India
Social media has now made it possible for a person to become an internet sensation overnight. And no story is as trending and as viral as that of Dolly Chaiwala. What began as a humble tea stall in Nagpur, Dolly became India’s latest trendsetter thanks to his unique style