Experiential Marketing - StartupTalky

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boAt Marketing Strategy: How boAt is Ruling the World of Sound

boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided

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LG's Marketing Strategies: Driving Innovation for Smart Living

Looking for a brand that combines sleek design, cutting-edge technology, and exceptional customer service? Look no further than LG! As a leading global electronics company, LG has established itself as a household name with its innovative and stylish products that enhance every aspect of your life. From state-of-the-art TVs and

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The Marketing Strategies that Made Starbucks a Global Phenomenon

Starbucks Corporation is an American multinational coffeehouse chain, and it is the world's largest coffeehouse company. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle, Washington, and currently has more than 30,000 locations in over 70 countries. Starbucks is known for

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FOMO Marketing Strategy: How Does It Make You Feel Left Out? [A Case Study]

Do you ever feel the urge to keep up with the trends that everyone is keeping going on? We are talking about Instagram Reels full of stunning locations that everyone wants to see. Or, the newest product you can't wait to get your hands on, recommended by your

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What is Experiential Marketing? A Strategy With a Long-Term Impact

Remember the first time a baby held your finger with the whole of their hand? Or smelling your favourite flower? Take the intoxicating fragrance of lilies, or perhaps the sweet smell of a rose. How about the sour candies? The shooting, tingling sensations they send in your mouth. A trip