Gamified Loyalty Programs

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Gamified Loyalty Programs: Boosting Customer Engagement and Retention

This article has been contributed by Vaibhav Kandpal, CEO & Founder, Lead Experts. Brands now approach client loyalty differently because of gamification, which turns mundane transactions into interesting experiences. Gamification is essentially adding game-like features to loyalty programs, like levels, challenges, and rewards. Customers find loyalty programs more enjoyable as