market strategy - StartupTalky

🔍Insights

Jockey Marketing Strategy | How Did They “Jockeyed” Their Way to Success

Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305

📖 Learning

Difference between Red Ocean Strategy and Blue Ocean Strategy

Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategy. What is the

📄Company Profiles

ITC Limited: One of India's Foremost Private Sector Companies

ITC Limited is an Indian global aggregate organization headquartered in Kolkata, West Bengal. Established in 1910 as the 'Magnificent Tobacco Company of India Limited', the organization was renamed as the 'India Tobacco Company Limited' in 1970 and then to 'I.T.C. Constrained' in