
🔍Insights
How MobiKwik Outsmarted Bigger Rivals: The Psychology Behind MobiKwik's Marketing Success
In the high-stakes world of digital payments, where Paytm, PhonePe, and Google Pay battle fiercely for the top spot, MobiKwik has set its benchmark. It was founded in 2009 by Bipin Preet Singh and Upasana Taku. MobiKwik began with a simple mission: to build a digital wallet that made storing