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Coca-Cola Vs. Pepsi: The Amazing Story of Brand Wars And Marketing Strategies
A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijianâs 1980 book titled âThe Cola Warsâ, perhaps, best describes it. âAs two of the