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It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand's ideology and its products. Choosing the face
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In today’s world, businesses are constantly looking for new ways to reach their target audiences and stand out in the market. Philips, one of the world’s leading companies in consumer electronics, has been at the forefront of marketing success for many years. In this blog post, we’ll
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Durables also referred to as durable products or consumer durables, are items that do not have to be replaced frequently and generally endure for three years or more. Consumer durable goods stay long enough to purchase on a regular basis. Furnishings, automobiles, books, metal, and other consumer durable products are
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Endorsing brands with celebrities is a common marketing strategy used in the Advertising Industry. Having a celebrity brand endorser comes with many advantages, they help advertising the company’s products, brand and services, reach their target audience and raise brand equity. Varun Dhawan is one of the top upcoming celebrity
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Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching
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The consumer electronic sector in India is one of the major sectors of the country. India is set to become to the largest electronics market in the world by 2025 with a turnover of USD 400 billion, according to Invest India. The consumer electronics goods industry is estimated to become
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on. Royal Philips is a leading health technology company focused on improving people's health and well-being, and enabling
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Krutan Startup Success Story There were times, when the women of the house used to do all the household jobs like cleaning cooking etc single-handedly and manually. However, now the scenario has changed. Now the women are going out to work and earn. Also, household chores are not considered to