🔍Insights
From Tutor to Tech Giant: Marketing Strategies Behind Physics Wallah's Meteoric Rise
India's edtech industry is valued at $7.5 billion in 2024, and is projected to grow to $29 billion by 2030. One name stands out: Physics Wallah, an Indian unicorn edtech startup founded in 2016 by Alakh Pandey and Prateek Maheshwari. Today, the brand is a household name