✍️ Opinions
This article has been contributed by Prasanna Kumar C, CEO, Vilcart. Rural retail is observing a transformation due to technological advancements and because of this, there is a change in consumer behavior and growth in economics. Urban retail was at the forefront, but now even rural areas are going with
✍️ Opinions
India leads in the handcrafted product market. Rural areas in India have a huge contribution to the manufacturing of handmade crafts and products. People in villages are highly skilled in crafting. They have started their small businesses and customers are quite satisfied with them. Still, their reach is quite limited.
✍️ Opinions
> The article is contributed by Mr. Mahesh Choudhary, Founder & Chairman, Saraswati Global. Selling a product is not an easier task. It is an art to convince people to buy their products. While selling the products the buyer has to face barriers, must know about the strategies to sell,
📖 Learning
The emergence of Rural and Remote areas into marketing is untapped potential and so there’s an emphasis on the need to explore them. Marketers over the past few decades, with innovative approaches, have attempted to understand and give opportunities to rural markets. Rural marketing is an evolving concept, and