Sirona Founders Reacquire Feminine Hygiene Brand from Good Glamm Group Amid Financial Challenges
Sirona, a leading feminine hygiene brand, has been bought back by its founders, Deep and Mohit Bajaj, from the financially troubled Good Glamm Group. This buyback, valued between INR 150 crore and INR 180 crore, comes after Good Glamm faced significant debt and decided to offload several brands, including Sirona.