The fashion industry is flourishing with a number of fashion startups in India that are working hard to be popular in the market. Although, social media has more or less changed the way people style themselves. However, fashion startups have utilized this to their benefit in reaching out to maximum customers. In addition, the millennial being tech savvy looks for fresh and new styles in everything from work wear, designer wear and accessories as well.
Furthermore, a number of fashion startups that have incorporated technology, fashion, and e-commerce to improve customer experience. Moreover, these startups are way better to make your stand out from the crowd and provide you with the best custom made fashion upgrades for your wardrobe needs.
Top Fashion Startups Incorporating Tech
Fynd let their customers find some of the best in class apparel, shoes, handbags, accessories, menswear that fits their size. The main strategy of Fynd is to collaborate with offline stores and make them sell online. Fynd will search products close to your area, this helps in delivering products in a shorter time from stores within your reach. This makes this fashion startup unique and one of its own kind.
LimeRoad has scrapbook where you can create your own style or buy something from curated lists updated by other users. However, millions of looks are created every month by mix and match. This online store has a collection of apparel, accessories, bags, and shoes. Moreover, the main aim of the founders of LimeRoad was to provide the user with an interface that would help the discovery of lifestyle products easier to stand out from the crowd.
Craftsvilla was founded by Manoj Gupta and Monica Gupta in the year 2011. Although, the main aim of this fashion startup is to aggregate Indian crafts using the internet. Moreover, it offers a wide range of ethnic wear, organic and vintage products. Likewise, it has now become one of the most popular store for Indian ethnic products. Another good part of Craftsvilla is that small artisans can sell their products on this platform.
Flyrobe was started by three IIT grads Tushar Saxena, Pranay Surana and Shreya Mishra. It is unique in its own way since it allows the user to rent clothes for sangeet, cocktail, party, and festivals. This way you can wear your favorite dress without spending thousands of bucks. The startup started in 2015 and has now around 300 western wear and 300 ethnic wear. The clothes can be customized according to client’s requirements. This New Delhi based fashion startup has received a total funding of $10.7 million.
Update - Flyrobe has been acquired by Rent It Bae.
Faballey is a one-stop shop for people who like bold, quirky and offbeat fashion. They boast of providing chic fashion without hitting the pocket. Moreover, they boast house party wear, statement accessories, shoes. They keep adding around 100 of products every week which makes them a rapid fashion startup with an extensive brand collection.
Voonik is the brainchild of Navneetha Krishnan and Sujayath Ali who launched this first of a kind stylist handpicked fashion startup store in 2013. Voonik offers personalized shopping experiences to users on the basis of their preferences.
Smytten is a Gurgaon based startup that provides curated lists and has tie up with around 50 popular brands to give free trials. Moreover, one can get everything from perfumes, home décor, male grooming, and gourmet food as well. Smytten allows its clients to try before buying any product by giving free samples. This method of giving a free trial before purchasing to its customers is a trending way to boost any fashion startups.
Jaypore has a curated list of products that are unique and has very good quality craftsmanship. Moreover, their website has listed a variety of products that include home décor, vintage, apparel, jewelry, gifts and more.
Greyy is dedicated only to men’s apparel. The founder of Greyy, Anant, believes in providing t-shirts for men that are comfortable, versatile, durable and hassle-free to choose. Greyy has launched only 3 t-shirts that are made up of the world’s finest cotton, have a minimal design and comes in smart packaging.
FashionAtClick offers affordable and latest fashion for women for the age group 18-40 years. They house a range of fashion from expensive brands to affordable ones. They keep updating their website with global fashion trends to keep you ahead with updated wardrobe styles.
With so many fashion startups in the market, everyone is trying to be different in some way or another. With some providing free trials, some having curated styles to inspire you and some provide clothes on rent. There are so many options in the market and this only improves customer buying experience.