India’s top bootstrapped startups that are more than successful

Lakshya Singh Lakshya Singh
May 5, 2021 4 min read
India’s top bootstrapped startups that are more than successful

Today, most of the companies run on outside investments. Most of the startups need huge fundings to make their business a million-dollar one. But, to our surprise, there are many companies that without any investment or funding are functioning on their own. These companies are called bootstrapped and are literally more than successful.

So, if you are planning to start a new business, you don’t have to worry whether someone will invest in your company or not! If your business plan and strategy is on the right track, you can reach great heights without any financial assistance. To prove this point, we have presented below some top bootstrapped startups of India.

List of successful Indian Bootstrapped companies


GrabOn is probably the first company that comes to our mind when we think about the bootstrapped business of India. Founded by Ashok Reddy in 2013, it is the largest and leading affiliate e-commerce brand in the country. With its wide range of coupons and deals on various renowned brands, it has truly made the shopping experience for online  shoppers easy and affordable.

With more than 4000 merchant partners, you just name it and the platform will provide you the latest and most remarkable coupon of the brand. By using GrabOn’s amazing range of deals and discounts, millions of happy shoppers have saved big on their online shopping bags.


Next on our list is one of the oldest bootstrapped companies of India- Zoho. Founded nearly 25 years ago by Sridhar Vembu, it is one of the biggest SaaS companies today. It deals in an array of services such as software development. Web hosting, email hosting, cloud computing and much more. It also offers web-based business tools such as database, spreadsheets, web conferencing, note takings, customer relationship management, wikis etc., to another companies.


Based out of Chennai, HappyFox was started in Shalini Jain in 2011. It is a help desk and customer support software solution company. Over the years, the company has grown by leaps and bounds, becoming the best ticketing software for modern IT teams. Trusted and used by several fortune 500 brands, the company offers mind-blowing customer support all the time. Moreover, the company has also expanded its business and has its presence in California. So, if you are looking for a smart help desk software, happyFox is all you need!


Looking at India’s online dating scenario, Ravi Mittal founded a unique dating app called QuackQuack. This Hyderabad based platform hosts a huge number of verified singles. With more than 4 million users, over 800k downloads, the company has seen 2.05 million matches. Going forward, the company is planning to start an in-app video chat feature using which strangers can have a video call if they want to. The company is also planning to launch its app in nearly 10 international languages.


Thinkpot is another successful bootstrapped company which is doing just fabulous. It is a leading merchandise brand in India which has gained huge fame due to its incredible range of products. Established in 2014 by Sumit and Ritesh, the company today deals in more than 1000 exemplary products. From stationary to bags and pouches, from drinkware to palo healthcare, you can find a vast collection of products at an affordable price. All the products of the company and designed to meet the trendy taste and preferences of today’s generation. They are made using unique technology and are sure to be of supreme quality.


Next on our list is Kayako. Founded by Varun Shoor in 2001 in Jalandhar, it is a customer service software company with its headquarters in london. The brand is known to provide customer service and help desk software services to businesses. The company provides a brilliant support to lakhs of firms and is still growing big day by day. Besides this, it also offers some excellent solutions such as e-commerce support, ticketing software, customer support, shared inbox and much more.


Born in the year 2009 by Paras Chopra, Wingify is another successful global SaaS company without any investment or funding. Currently, thousands of customers use the extra-ordinary services provided by the company. With its par-excellent solutions such as e-commerce, SaaS, e-learning, media/publication and enterprises, Wingify has today become the country’s pioneering tool for optimizing a business’s online presence.


Founded by Harsh Patel and Akash Domadiya in 2014, Tradohub’s main aim is to resolve the issue of raw material procurement for SMEs. The company supplies a variety of raw materials to agro, food, chemica, metals, minerals, polymer and pharmaceutical businesses. Just like any other e-commerce site, Tradohub also works on a similar model. Companies can download the app and book the raw materials of their choice in bulk. Their orders will be delivered right to their doorstep within a given time slot.


Next is the favourite brand of retailers across the world. Established by Antony Kattukaran and Palaniappan Chellapan, Tagalys has become the go-to option for retailers to optimize their business. Based out of Chennai, this company is on a mission to provide dynamic merchandising to various businesses. So, if someone wants to build and boost the revenue of an online store, Tagalys can be their best companion.

Social Pilot

Social media has become a powerful tool in today’s world. It can easily make or break any business. Last on our list is one such bootstrapped company ‘Social Pilot’ that helps businesses to scale up their social media channels. Be it brand collaborations, engaging posts or insightful analysis, the company will take care of all your social media activities and give you the best results at the best price.

What makes a bootstrapped company survive?

Now that you have known the list of top bootstrapped companies in India, you must be wondering why they are successful. If you too want to kick-start a bootstrap business, you must keep the below things in mind.

  • Come up with an innovative and unique business idea
  • Hire excellent employees as employees will be your true investment
  • Control your expenses
  • Focus on your customers
  • Keep an eye on your metrics

Final Thoughts

So, this brings us to the end of the article. We hope you gained some really informative knowledge from this article and enjoyed reading it. The stories of these bootstrapped companies and their founders is really inspiring. If you think we have missed any popular bootstrapped business, please let us know in the comments below.

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