Whatsapp to Rollout Whatsapp Ads for its Business Application
WhatsApp users could soon notice a big change creeping into the most popular Android and iOS chat app with ’WhatsApp Ads for Business’. It is considered to be the world’s most popular chat app, with over 1.5 billion users each month. A controversial change is coming to the Facebook-owned Android and iOS chat app. Unlike the other widely popular social networking apps like Facebook and Instagram, WhatsApp has so far remained an ad-free programme. However, a drastic change is about to happen to the people-friendly application. It will feature a landing page where Whatsapp Ads can take the potential buyers to the requisite business with an Ad Manager to manage ads for target customers.
When it all started
In September 2017, WhatsApp announced a forthcoming business platform which will enable companies to provide customer service to users at scale.
The proposal was to enable larger companies, not only small businesses, to integrate a new API [application programming interface]. And Facebook’s Vice President of messaging products, David Marcus, has said WhatsApp will be more open to advertisers.
Due to the difference of opinion on ad-based revenue and data targeting Jan Koum, the Founder of WhatsApp left Facebook. Jan has explicitly explained the reasons behind keeping the app free of ads.
Rumors have started to spread about the role adverts will play in the future of WhatsApp since the executive’s departure. Consequently, speculation started to grow all around after his withdrawal leaving a controversy behind him.
The story behind the speculation
The freeware and cross-platform messaging app was a paid-for service from when it was launched in 2009. The founders Jan Koum and Brian Acton started WhatsApp as to create an advertisement-free application.
The founders spent their time building a service people wanted to use because it worked and saved them money and made their lives better in a small way.
WhatsApp was created to chat and interact with people. It was all about exciting people every day the very morning till they make their bed. By making them stay in touch with their loved ones. Their entire day revolves around their own set of people and their emotions. No one likes to wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. It is a more emotionally connected encrypted app.
No one jumps up from a nap and runs to see an advertisement. Evidently, WhatsApp was found with an intention to be opened every morning only to connect with people.
After 5 years the messaging was purchased by the social networking giant, Facebook back in 2014 for $1.5 billion. Later on, Voice calls and video calling was introduced. Status updates in WhatsApp became very popular amongst WhatsApp addicts.
Jan realized WhatsApp was starting to find more ways than he could have imagined with Facebook’s acquisition. He believed team to be stronger than ever and it’ll continue to do amazing things. Consequently, he left the social media giant, Facebook. WhatsApp is more likely to show adverts in the wake of Koum’s departure.
WhatsApp Business Ads
WhatsApp’s high number of fervent daily users in India which is about 9 million.
Many small business owners use the WhatsApp platform to handle orders, address customer service inquiries, and manage customer relationships. However, the process can be tiresome through a personal account.
WhatsApp Business allows to personalize the business brand on the platform and stop using a personal phone number to communicate with your customers. Firstly, WhatsApp Business crept in Indonesia, Italy, Mexico, the UK, and the U.S and now accessible in many more countries.
The app is Facebook’s maiden attempt to help small- and medium-sized businesses improve their customer service on WhatsApp. Business people can create a business profile with relevant information for the customers such as contact information, a description, a business category, and more. They can also do automatic messaging and create custom labels to monitor conversations.
A foothold to monetize the application
These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads. Facebook and WhatsApp previously disagreed on how to monetize the messaging app. It’s likely that WhatsApp will start using ads now that its founder has left Facebook. Likely, the influx of ads for WhatsApp ads could greatly benefit Facebook’s impressive growth.
While the future of WhatsApp’s business model is still unclear, the app’s high number of daily active users and strong engagement could increase Facebook’s overall impression growth significantly with WhatsApp ads.