Australian SEO Statistics for Business Growth This 2023

🔍Insights

Shubham Kumar

Apr 27, 2023 — 4 min read

Australian SEO Statistics for Business Growth This 2023

In this competitive landscape of SEO marketing, you must understand the scope of the Australian market and the massive changes in consumer behavior post-COVID. SEO is vital to connecting with consumers now that they’re more inclined to consume media online.

This article will cover this year’s statistics on SEO consumer behavior to keep you updated on the changing trends, influence your next SEO campaign for maximum efficiency, and be on top of competitors.

Google Further Takes the Search Engine Market Share
Half of Australians Surfing the Internet on Desktop Devices
Strong Consumer Presence on Social Media Platforms
Consumers Use Search Engines to Find Local Businesses
Australians tend to Research Shops Online Before Making a Purchase
Majority of Consumers Read Online Feedback

Google Further Takes the Search Engine Market Share

Of course, understanding the current news on search engines is part of every SEO campaign. Here’s what search engines look like today.

Starting strong in 2023. Google takes the overall search engine marketing share of 94.5%, with its closest competitor, Bing, sitting at 3.46%, with the rest of search engine brands not even reaching 1% of the said market share in Australia.

With almost all search queries originating from Google, marketers are inclined to create organic content and compete with the search rankings inside Google’s search algorithm.

Half of Australians Surfing the Internet on Desktop Devices

Even if Google first penetrated the mobile-friendly search query accessibility. A good 51.81% of consumers still use desktop devices to consume content, with mobile and tablet usage taking time to reach consumers and increase device usage.

Likely, desktop usage will soon fall under the convenience of mobile phones and tablets. Fostering a quality experience for desktop users is still essential to drive business.

Additionally, it is worth noting that more and more users are opting to use mobile devices for consuming content, which has been observed since 2017.

Awareness of such patterns per region is essential for real-time monitoring trends. You can continuously improve your online visibility with SEO in Sydney or any part of Australia to take advantage of the rapidly changing platform usage trends.

Strong Consumer Presence on Social Media Platforms

Social media marketing continues to be a significant channel for providing and consuming marketing content for marketers and users and for a good reason.

According to recent statistics, 93% of online consumers regularly use Facebook for media content, followed by Linkedin, Twitter, and YouTube, garnering more than 50% of the social media marketing share. Facebook in Australia alone caters to at least 15 million monthly active users. That’s almost half the Australian population logging in and consuming media on Facebook, a prime channel to post content and drive business sales.

With the numbers above, social media marketing in 2023 is a mandatory part of your marketing campaigns; while there are marketing studies that could provide more detailed data, this alone should give you an idea of how social media marketing is shaping the industry and the value it can bring for your business.

Consumers Use Search Engines to Find Local Businesses

According to Hans Consuegra, a Content Specialist, 97% of Australian consumers go online to shop around and check out businesses near their area, with 86% using Google Maps for store recommendations and driving directions.

This is a strong indicator for businesses to create strategic content on Google search sites and be as visible as possible online when consumers shop around on search engines.

Australians tend to Research Shops Online Before Making a Purchase

In today’s market, where social and digital media heavily influence a consumer’s spending habits, consumers are constantly exploring businesses and checking out products before making a purchase online or in-store.

Consumers also tend to visit various shopping platforms, and most competitive businesses struggle to be discoverable everywhere at once. While most companies invest in some platforms they feel they can get the most traction, there is a missed opportunity of connecting to a more extensive customer base when their content and website are diversified across multiple channels.

This fact is inherently true for seasonal sale periods like the Christmas shopping craze or Black Friday deals. What this means to you is there is work needed to convert your business to an omnichannel brand, with the ability to diversify content and be discoverable from top shopping channels to the least.

Having this perk increases marketing ROI and efficiency. A good tip is introducing your brand to Google Shopping to expand your reach without needing a significant marketing budget.

Majority of Consumers Read Online Feedback

When shopping at in-store businesses, you can inspect, touch, and sometimes test the products before purchasing. And online consumers rely on customer feedback and high-quality, interactive product pages to have a “feel” for their products before buying.

If your business has an online store as another means of cash flow, optimize your website to include feedback options for customers and incentivize them to positively reinforce the behavior so new customers can be positively influenced by the good remarks of your customers.

Conclusion

Digital media has shaped how businesses run and ways to get on top of the competition. While SEO and social media marketing elevates your business and gives profitable returns, it is crucial to understand the latest trends and the statistics behind a user’s behavior, from search inquiries, product exploration, and final sales.

Based on the numbers above, it is best that you understand the customer journey to improve your marketing efforts and product-relevant content, leading up to growth in the long run.