✍️ Opinions

Challenges of Training Budgets in Times of Economic Pressures

✍️ Opinions

Challenges of Training Budgets in Times of Economic Pressures and Strategies for Overcoming Them

This Article has been contributed by Mr. Antony Alex, Founder & CEO, Rainmaker. In the face of economic challenges, the imperative of investing in culture and compliance training remains paramount. Beyond legal obligations, this investment safeguards against long-term risks, including legal repercussions and reputational harm. Prioritizing these training initiatives is a

By Subham Agrawal
Embracing sustainability in skincare: A path to profit and planet-friendly practices

✍️ Opinions

Sustainability's Impact on Profitability: A Closer Look at How It's Reshaping the Skincare Industry for New-Age Businesses

This article has been contributed by Aman Mohunta, Co-Founder, Aminu Wellness. Sustainability has become a crucial factor for the long-term survival and value creation of any brand, regardless of trends or profitability. Sustainability has emerged as a pivotal factor in influencing the long-term survival and value creation of brands. Today,

By Subham Agrawal
A Comprehensive Guide to Ideal Customer Profiling and Segmentation in SaaS

✍️ Opinions

How to Master Customer Identification: A Comprehensive Guide to Ideal Customer Profiling and Segmentation in SaaS

This article has been contributed by Sonakshi Pratap, Co-founder and CEO, leadzen.ai. Customer segmentation is an important strategy for leading firms toward success. Businesses can improve precision by using a well-defined segmentation plan. They may adjust their products, marketing campaigns, and customer experiences to certain niches, providing a more

By Subham Agrawal
                What’s Making The E-Commerce & Food Giants In India To Shift To Electric Fleets?

✍️ Opinions

Clean, Green, and Cost-Effective Businesses – What’s Making the E-commerce & Food Giants in India Shift to Electric Fleets?

This article has been contributed by Pritesh Mahajan, Founder, Revamp Moto. The landscape of India's business world is changing, and it's changing rapidly. In recent years, sustainability has emerged as a central theme in global business discussions. The urgency to combat climate change and reduce greenhouse gas emissions has pushed

By Subham Agrawal
How Government Rules Impact Influencer Marketing in India

✍️ Opinions

Influencer Marketing in India: Understanding the Impact of Government Rules for Enhanced Transparency and Consumer Trust

This article has been contributed by Ms. Sahiba Dhandhania, CEO, Confluencr. Influencer marketing has become one of the most popular advertising strategies lately and brands are reaching out to social media influencers to connect with their target audience. With that, a trend of audiences being constantly swamped with advertisements and

By Muskaan Kapoor
AI’s Impact on Quick Commerce and Emerging Tech Trends

✍️ Opinions

Navigating the Future: AI’s Impact on Quick Commerce and Emerging Tech Trends

This article has been contributed by Akshat Saxena, Chief Executive Officer and Co-Founder, Froker. The commerce industry has always been at the forefront of adopting technological innovations to enhance customer experiences and operational efficiency. This ongoing evolution is reshaping the landscape of commerce through quick commerce, which is gradually revolutionizing

By Muskaan Kapoor
Innovating Healthcare: Govt Initiatives, Tech Trends, and Startup Insights in India's Transformation

✍️ Opinions

Innovating Healthcare: Government Initiatives, Tech Trends, and Startup Insights in India's Transformation

This article has been contributed by Greeshma Unnikrishnan, Co-founder and Chief Operating Officer, Medprime Technologies. Technology is driving the world in a direction that was unimaginable centuries ago. Today we live in an interconnected world, driving innovation, automation, and transformation. The field of healthcare is no exception with the health

By Muskaan Kapoor