Best Lip Care Brands in India Shaping the Future of Beauty

The lip care products market in India has seen strong and sustained growth as consumers increasingly prioritise daily personal care routines and hydration solutions. In 2024, the sector generated an estimated $0.22 billion, driven by younger consumers seeking gentle, plant-based lip care products and everyday hydration solutions. The growth of e-commerce platforms and D2C brands has further boosted accessibility to these products, making it a high-potential segment for startups.

This listicle explores some of the best lip care brands in India, highlighting their flagship products, unique formulations, and approaches to natural, nourishing, and youth-focused lip care.

Pilgrim

Pilgrim is a D2C favourite in India for vegan, cruelty-free skincare and lip care products. Its lip care line includes squalane-based lip balms and hydrating formulas for dry and sensitive lips, often featuring shea and cocoa butter for nourishment.

These products target consumers looking for deep hydration, barrier repair, and daily comfort. The brand emphasises conscious formulations and trend-aligned marketing, reflecting broader global skincare insights while adapting to Indian preferences.

HEY TEEN - Youth-Focused Lip Care with Natural Actives

HEY TEEN is a youth-focused Indian personal care brand created for teenagers and young adults who prefer gentle, ingredient-led daily care. Positioned in the affordable beauty segment, the brand emphasises mild, everyday formulations tailored specifically to younger skin and lip needs, aligning with Gen Z’s growing preference for transparency, comfort, and value.

Its standout Honey Bee Lip Balm is powered by a nourishing blend of Red Honey, unrefined shea butter, and seabuckthorn oil, designed to deeply moisturise, soothe dryness, and support the lip barrier. Red honey offers natural hydration and comfort, unrefined shea butter helps soften and repair dry lips, while seabuckthorn oil, rich in essential fatty acids and vitamins, supports long-lasting nourishment. The lightweight, non-greasy texture makes it ideal for frequent, everyday use without stickiness.

Bellavita

Bellavita Organic extends its focus on natural and Ayurvedic beauty solutions into lip care with products like nicobalm and hydrating balms designed to repair dry and chapped lips. The brand uses plant oils, botanical extracts, and lightweight bases suitable for Indian climates, resonating with users seeking non-toxic, skin-friendly lip hydration. Reviews often highlight its effectiveness in winter conditions and everyday use.

Renee Cosmetics

Renee Cosmetics blends cosmetic and skincare sensibilities, offering lip care that includes tinted lip balms with SPF, moisturising everyday balms, and overnight repair formulations. These products appeal to young urban consumers who prefer multifunctional beauty products that not only add colour but also protect and nourish lips throughout the day.

Foxtale

Foxtale approaches lip care through a function-led skincare lens, such as SPF-enabled lip balms that combine hydration with sun protection. This dual benefit is especially relevant in India’s high UV exposure urban environments. Users often search for lip balms that protect against sun damage and pigmentation while moisturising.

NatHabit

NatHabit’s ethos centres on natural and plant-rich formulations, with lip care products that complement its broader skincare portfolio. Using ingredients like ghee, honey, beetroot extracts and traditional botanicals, these lip balms cater to consumers seeking heritage-inspired nourishment and gentle hydration.

Deconstruct

Deconstruct’s philosophy emphasises evidence-based formulations. Its lip care offerings focus on pigmentation, dryness and barrier repair with light, minimalist formulations that support users looking for targeted solutions backed by ingredient transparency.

Innovist (Chemist At Play)

Innovist’s lip care under its Chemist At Play umbrella includes SPF 50 PA++++ lip balms with ceramides and peptides, aimed at addressing dryness, pigmentation and UV protection. These products align with the rising trend of lip care as functional skincare, particularly for urban sun exposure.

NXTFACE

NXTFACE is the new D2C skincare venture launched by Naturals Salon, specifically targeting millennials and Gen Z. Its initial portfolio includes lip balms, serums and day creams, with a strong emphasis on personalised skincare, using tools like AI-powered recommendations. This approach sets NXTFACE apart as a brand blending technology, data and product development to meet diverse skin and lip care needs.

Minimalist

Minimalist is known for ingredient transparency and straightforward formulations. Its lip treatments emphasise moisture, barrier repair and minimal additives, appealing especially to consumers wary of complex ingredient lists and prioritising clarity and efficacy.

Final Thoughts

This list reflects the diversity of lip care offerings from Indian beauty startups, spanning natural formulations, science-backed actives, SPF protection, tinted options and youth-focused products. Each brand’s approach aligns with distinct consumer needs from everyday hydration to concern-specific solutions, making it a representative overview of the evolving lip care segment.