How Document360 is Transforming Documentation with AI

The knowledge base software industry is expanding, with market revenue valued at $1.43 billion in 2024 and projected to reach $4.56 billion by 2033, at a CAGR of 14.2% from 2026 to 2033.

Businesses today are looking for smarter ways to manage product documentation, SOPs, and internal knowledge, and Document360 provides an AI-powered platform that enables teams to create, manage, and publish knowledge bases. It includes AI-assisted drafting (Eddy AI), an interactive decision tree, version control, analytics, and integrations with workplace tools such as Slack, Microsoft Teams, and Zendesk.

In this article, explore more about Document360, its founders, growth, and more.

Document360 - Company Highlights

Document360 - About

Document360 is an AI-powered knowledge base software designed for growing companies seeking a scalable and intuitive solution to manage product documentation, SOPs, step-by-step guides, user manuals, and internal knowledge. Built for technical writers, product teams, and customer support professionals, it enables users to create, collaborate on, and publish both public and private knowledge base articles with ease. The platform features markdown editing, version control, localization, workflow customization, analytics, and a powerful AI writing agent called Eddy AI, which assists teams in generating clear documentation from prompts, videos, or transcripts.

Document360 - Industry

Document360 operates in the knowledge base software industry, primarily serving SaaS and IT services companies, which comprise nearly 60% of its customer base. The global knowledge base software market is estimated at $1.5-$2 billion and continues to grow.

Over the next five years, the company aims to drive innovation in the knowledge management space, particularly for technology-driven organizations, while expanding into new verticals. As the industry evolves toward AI-powered solutions and seamless integrations, Document360 envisions becoming the definitive market leader in the knowledge base software category within the next 5-10 years.

Document360 - Founder and Team

Document360 was founded by Saravana Kumar, who serves as the Founder and CEO of Document360 and Kovai.co. With over 20 years of experience in enterprise integration and SaaS products, Saravana is based in London, UK.

The company operates from offices in London, Chennai, and Coimbatore, with a global workforce of more than 250 employees.

Document360’s work culture emphasises innovation, transparency, and product excellence. Its hiring philosophy is centred around attracting talent-first individuals who are domain-aware and a strong cultural fit.

Tasks are distributed across independent product teams, each dedicated to Document360 and led by experienced product managers and tech leads to ensure focused execution and ownership.

Document360 - Startup Story

Document360 was born out of a firsthand pain point experienced by its founder, Saravana Kumar. In 2017, during the company’s annual BizTalk360 conference at Microsoft’s Redmond campus, he began searching for a more robust knowledge base solution. At the time, the team had outgrown its existing helpdesk-based platform, which lacked essential features such as version control, audit trails, granular permissions, and reliable search, critical for any scaling tech product.

What started as a search for an alternative quickly became a realisation that the market was dominated by either overengineered enterprise tools or sleek SaaS products that failed in real-world scenarios. This revealed a clear gap, and a major opportunity.

Instead of continuing the search, Saravana decided to build the solution himself. Over the next six weeks, he quietly developed a comprehensive technical and product specification, detailing the user experience, core features, and tech stack. When he presented the concept to his leadership team, the response was overwhelmingly positive, validating the idea as everyone had experienced the same pain point.

In December 2017, Kovai.co launched a company-wide, two-week hackathon to bring the prototype to life. The result was a functioning MVP of what would later become Document360. Although it wasn’t production-ready, it proved that the vision was achievable.

From there, Document360 evolved through continuous iteration, customer feedback, and a strong commitment to solving real documentation challenges. What began as a side project to address an internal need has grown into a globally adopted platform used by SaaS companies, enterprises, and institutions worldwide.

Document360 continues to be guided by the same founding principles: clarity, usability, and a product-first mindset.

Document360 - Mission and Vision

Document360’s mission is to empower businesses to create seamless self-service knowledge bases through well-structured content. Its short-term vision focuses on expanding the platform’s AI capabilities to accelerate documentation workflows. In the long term, the company aims to become the industry-standard documentation platform for businesses worldwide.

Document360 operates on the core belief that documentation should never be a bottleneck, it should enable teams to focus on innovation rather than repetitive support. Its guiding motto is: “Deliver clarity at scale.”

Document360 - Name, Tagline, and Logo

The name Document360 was chosen with intention and clarity by founder Saravana Kumar. Drawing inspiration from the company’s existing product naming convention at Kovai.co (notably BizTalk360), Saravana wanted a name that immediately communicated the product’s focus—documentation—and its comprehensive, all-encompassing approach, reflected in the “360.” The selection process was swift and deliberate. Within an hour, the name Document360 was finalized.

The tagline “Centralize Documentation for your teams” was chosen to highlight its ability to serve startups and enterprises alike.

The logo is a clean and modern design to represent clarity and structure in documentation.

Document360 - Products/Services

Document360 is a modern knowledge base platform that enables teams to create self-service documentation for products, internal processes, and customer support. It offers:

• A rich markdown editor with real-time preview
• An AI writing agent (Eddy AI) that converts prompts, transcripts, and videos into documentation
• Version control, localization, backup, and analytics
• Private/internal and public documentation portals
• Integrations with platforms such as Salesforce, Zendesk, Intercom, Slack, and Microsoft Teams

The platform is built on Microsoft Azure, leveraging services like Azure App Services, Azure OpenAI, and Azure Service Bus to deliver scalable performance and AI-powered automation.

Document360 - Launching Company Strategies

Document360 acquired its first 100 customers through a combination of strategic inbound and community-driven efforts. The key growth channels included:

• Inbound content marketing, featuring focused blogs and SEO optimisation
• Participation in SaaS directories and communities such as Product Hunt and G2
• Personalised demos and onboarding for early users
• A strong referral program driven by satisfied early adopters
• A generous free trial, reducing friction during the evaluation process

Additionally, the team published educational content on documentation best practices, which attracted high-intent traffic to the website and strengthened Document360’s credibility within the knowledge management space.

Document360 - Acquisitions

In October 2024, Kovai.co, the parent company of Document360, acquired Floik, a Bengaluru-based startup that enables the conversion of product workflows into interactive demos, videos, and guides.

Floik’s technology is being integrated into Document360 to allow users to generate step-by-step tutorials and video-based product tours directly from existing documentation or UI interactions, thereby enhancing the documentation experience for modern teams.

Document360 - Key Tools and Software

Document360 relies on a comprehensive suite of tools and software to manage its operations efficiently:

• Internal Operations: Slack, Microsoft Teams, Zoom
• Project Management: Jira, Asana
• Analytics: Mixpanel, Google Analytics
• Customer Engagement: Intercom, Crisp
• Design: Figma
• SEO/Marketing: Ahrefs, Semrush
• Cloud Infrastructure: Microsoft Azure
• AI Writing: Azure OpenAI combined with the in-house Eddy AI agent
• CRM: Pipedrive
• Developer Productivity: Microsoft Copilot, Cursor, Lovable
• AI Tools: OpenAI, Claude

Document360 - Awards and Recognition

Document360 has received multiple recognitions and industry accolades for its excellence in knowledge management.

• Ranked as a Leader in Knowledge Management on G2 for multiple quarters
• Awarded badges including “Most Implementable,” “Best Usability,” and “High Performer”
• Served over 2,500 customers across 80+ countries
• Trusted by leading organizations such as VMware, McDonald’s, Stackify, Comcast, and the NHS
• Recognized by SourceForge, Slashdot, and Microsoft for product excellence and Azure-native development

These achievements reflect Document360’s commitment to delivering a world-class knowledge base solution trusted by global enterprises.

Document360 - Competitors

Some of the leading competitors in the documentation and knowledge base space include:

• Confluence (Atlassian)
• Notion
• Guru
• ClickHelp
• KnowledgeOwl

Document360 - Future Plans

Document360’s future plans focus on becoming an AI-first knowledge management platform over the next one to two years. The company is developing advanced AI-powered content creation and automation capabilities to help teams efficiently create, revise, and maintain documentation.

While the primary goal remains building a world-class knowledge base platform, Document360 is also exploring synergies with other AI-based tools to expand its ecosystem and deliver a more holistic experience for enterprise users.

FAQs

What is Document360?

Document360 is an AI-powered knowledge base platform that helps teams create, manage, and publish product documentation, SOPs, and internal knowledge efficiently.

Who is the founder of Document360?

Document360 was founded by Saravana Kumar, who also serves as the Founder & CEO of Document360 and Kovai.co.

What makes Document360 different from other knowledge base software?

It combines ease of use, AI-powered content creation (Eddy AI), robust analytics, version control, and integrations with tools like Slack, Microsoft Teams, and Zendesk.