From Idea to Impact: How dreamDO Is Turning Everyday Visions into Market Realities

In a world where new ideas are constantly emerging, the consumer goods industry is always evolving. dreamDO was born from a simple yet powerful idea, to help people turn their product dreams into reality. The company enables creators to earn royalties while ensuring that products remain affordable and of high quality.

By removing barriers and streamlining the process to market, dreamDO is working to make a real impact. In this article, explore the story behind dreamDO, its founders, its journey, the challenges it is overcoming, and more.

dreamDO - Company Highlights

dreamDO - About

The dreamDO project is a platform that aims to transform product ideas from individuals into innovative and useful products, managing everything from development to sales to after-sales. It seeks to empower people by bringing their ideas to life for the world through a seamless process, enabling them to earn royalties on sales.

dreamDO - Industry

​DreamDO operates within the consumer goods and product innovation industry, focusing on transforming individual product ideas into tangible, market-ready products. It has identified the industry and target market size for each product umbrella by researching publicly available data from trusted sources such as industry reports, market research publications, and business insights platforms. The company focused on markets like metals, bamboo, recycled plastics, ceramics, clay, plastics, packaged foods, and clothing, particularly examining their applications in consumer goods across India, Asia, and Europe. These are the markets dreamDO is initially targeting.

dreamDO - Founder and Team

Sidharth Dugar is the founder of dreamDO, with Aryan and Sneha serving as co-founders.

Sidharth first met Sneha in 2020 while working at Randstad. From the very first day of orientation, they became friends. When Sidharth spoke to her about dreamDO in June 2024, she was immediately intrigued and showed keen interest in joining the project. Recognising her strong skills, insights, and expertise, Sidharth brought her on board as his first co-founder.

Sidharth and Aryan met by chance at a café in Hyderabad. Sidharth was looking for a charging socket, and the only one available was near Aryan’s table. What started as a casual encounter turned into a long conversation about various topics. A few weeks later, during a meeting with Sneha, Sidharth invited Aryan to join them and share his insights. They were so impressed by his understanding of the project that they offered him the role of co-founder on the spot.

Sidharth Dugar, Founder and CEO

Sidharth has over 6 years of experience at Amazon in multiple roles and 2.5 years at Randstad in Talent Acquisition for multiple clients. Additionally, he has managed family businesses. As the CEO, Sidharth manages overall operations.

Sneha Borkar, Co-founder

Sneha is a post-graduate with over 5 years of experience in hiring and customer support at Randstad and over 1 year at Amazon. She has excellent communication skills and is a great team player. Sneha currently leads marketing strategies and HR.

Aryan Barnwal, Co-founder

Aryan has a strong background in AI, Data Science, and Marketing, with an internship experience at Dell Technologies. Aryan focuses on research and communication at dreamDO.

Together with three interns, the team of six works remotely from Hyderabad, Navi Mumbai, Jaipur, and Delhi. They are committed to building a unique and exceptional work environment at dreamDO, one that values flexibility and a broad perspective.

dreamDO - Startup Story

The idea for this startup came to Sidharth towards the end of 2023. One day, while walking past a store called China Bazar, he decided to step inside. As he looked around, he noticed many products, mostly made of low-quality plastic. Surprisingly, they weren’t even priced cheaply. Many of them were, as expected, made in China.

As he walked back home, a flood of questions ran through his mind: “Do people really need all these products? Why do they spend money on such poor quality? Maybe they don’t have better alternatives at similar prices. What if we asked people what products they actually want?”

That’s when the idea struck him—to create a startup that solves these problems. A startup focused on improving products available in the market, empowering local manufacturing in India, upskilling people, and bringing new product ideas to life.

By June 2024, thanks to his induction in Buildspace, the idea of dreamDO started taking shape. The first people he shared it with were his immediate family and close friends—Sneha was one of them. Everyone loved it!

Sneha, with her sharp insights and business acumen, even expressed interest in joining him. Recognising the value of her expertise and thought process, Sidharth immediately brought her on board as his first co-founder.

At dreamDO, the team is building a global, open community where AI and real people come together to vote for, validate, and even pre-order the products they want to see in the market. However, building such a community takes time. For now, dreamDO is actively researching and validating ideas through online forums and in-person conversations, following a structured validation process.

dreamDO - Mission and Vision

In a world full of ideas, too many remain just that, ideas. The gap between a thought and its creation is often filled with obstacles, such as lack of resources, manufacturing complexities, or market uncertainty.

dreamDO is here to bridge those gaps.

Every product begins with someone thinking differently. The dreamDO team is working tirelessly to ensure that the next great idea becomes a reality. When an idea succeeds, communities thrive, problems are solved, and the world improves, one innovation at a time. Together, a difference can be made.

dreamDO - Name and Logo

Most people only dream of turning their ideas into reality. The name dreamDO was chosen to remind them that the company is here to make it happen, here to work on their dream product ideas. The company helps bring product ideas to life while ensuring that creators are rewarded through endless royalties.

dreamDO - Products/Services

The first thing to know about dreamDO is that it is sector agnostic. While the company currently focuses on three specific categories, it plans to expand into more areas soon. However, dreamDO strictly avoids any ideas that harm the environment or negatively impact health.

The first product, a thoughtfully designed, multi-use smart ceramic bowl, is set to launch in April 2025. Without any promotions, several pre-orders have already been received, which is a great sign. But this is just the beginning. The company aims to launch a diverse range of products across multiple categories, reaching customers worldwide.

The overall process to submit ideas and proceed is quite simple:

1. Fill out the form through the website or application.
2. Wait for a period of 1-2 weeks.
3. If the idea is accepted, dreamDO will reach out to the idea sender.
4. A legally bound offer of royalty is made to the idea sender after a prototype check.
5. The concept is sent for production.

The USPs of dreamDO include:

• Step-wise global presence
• Complete solution from prototype to sales
• Human-AI driven idea selection
• Democratic – products by people, for people
• Omni-channel retailing
• Prime focus on environment, innovation, and quality

The dreamDO team is working hard to solve problems such as:

• Many individuals have bright ideas but lack the resources to bring them to life, resulting in many important ideas going to waste every year.
• The high price of good-quality products.
• The high influx of products from China and Hong Kong, while a significant portion of India's production potential, remains untapped.
• Lack of uniformity and vast differences in product availability between countries.

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dreamDO - Business Model

dreamDO is a D2C organisation that aims to reward people with royalties for their selected ideas. The main goal is to keep costs low while delivering high-quality products to customers. By cutting out the middlemen, dreamDO ensures that customers receive great products directly. At dreamDO, the focus is not on burning cash on freebies but on providing excellent quality at pocket-friendly prices.

dreamDO - Launching Company Strategies

The dreamDO project was built through participation in Buildspace and soft-launched on X. It started with very limited funds, which made customer acquisition and other operational aspects slow. However, the support and love from people have been incredible.

dreamDO’s idea validation rate is over 99.5%, showing strong interest in what is being built. With the first product slated to launch in April, dreamDO expects more people to discover the company. While official pre-orders will be launching soon, there is already a good number of early takers.

dreamDO - Challenges Faced

Securing the first investment for the startup has been challenging, and while dreamDO hasn't fully overcome it yet, the company is on the verge of raising funds.

In addition, hiring was initially a bit difficult, but dreamDO is grateful to Aryan and Sneha for bringing amazing talent to the team.

dreamDO- Recognition and Achievements

dreamDO been recognised by the Startup India Program.

dreamDO - Competitors

Some of the dreamDO’s competitors include:

• Jokari
• Idea buyer
• Enventys Partners 
• Off/Script

dreamDO - Future Plans

The next five years are expected to bring a massive shift in how consumer products are imagined, developed, and brought to market. As consumers increasingly demand more personalised, purpose-driven, and sustainable products, the industry is moving beyond traditional manufacturing and into community-led innovation. dreamDO envisions a future where ideas from everyday people drive the next wave of product creation, powered by platforms capable of designing, prototyping, and scaling rapidly, exactly the space dreamDO has stepped into.

In the next 7-10 years, dreamDO doesn’t just aim to be a product company, it seeks to become a movement. A global engine of co-created products, profit-sharing innovation, and grassroots problem-solving. The company intends to pioneer community-led R&D, enabling the next generation of entrepreneurs to innovate without needing to be engineers or founders.

FAQs

What is dreamDO?

The dreamDO project is a platform that aims to transform product ideas from individuals into innovative and useful products, managing everything from development to sales to after-sales.

Who is the founder of dreamDO?

Sidharth Dugar is the founder of dreamDO, with Aryan Barnwal and Sneha Borkar serving as co-founders.