Foxtale : How it Helps You Narrate a Happy Tale of Your Healthy Skin?

The beauty industry has changed a lot in the last few decades. Fair, white, and dusky complexions does not matter much now, as they used to be the focus of the beauty industry in the past. Healthy skin has taken over it. "Healthy Skin" has often been referred to now as "Happy Skin." To keep the skin healthy and happy, skincare is the ultimate solution.

Foxtale is a skincare brand that provides skin care products to make your skin happy at an affordable rate. It is a woman-led startup that was started with the knowledge of the skin types of thousands of women and the challenges they face in their skincare routine. The startup is focused on making every woman's skin healthy with products made with the safest and most efficacious ingredients.

Read to know more about Foxtale, its founder, business model, revenue model, and more.

Foxtale - Company Highlights

Foxtale - About
Foxtale - Industry
Foxtale - Founder and Team
Foxtale - Startup Story
Foxtale - Mission and Vision
Foxtale - Name and Logo
Foxtale - Products and Services
Foxtale - Business Model
Foxtale - Revenue Model
Foxtale - Challenges Faced
Foxtale - Funding and Investors
Foxtale - Growth
Foxtale - Awards and Achievements
Foxtale - Competitors
Foxtale - Future Plans

Foxtale - About

Foxtale is a cosmetics and skincare brand that is headquartered in Mumbai. Founded in 2021, Foxtale offers skincare products that are specifically formulated for the Indian skin types and Indian climates. The company wants to simply provide highly efficacious products that have the ability to bring each human 2 minutes of happiness every day without making a hole in their pockets or requiring them to have a 14-step skincare routine.

Foxtale - Industry

According to Statista's comprehensive data research, the beauty and personal care market in India is expected to grow at a substantial rate, with a predicted revenue of US $31.51 billion by 2024. The market is anticipated to increase at a consistent annual rate of 3% between 2024 and 2028, indicating that the nation's beauty and personal care sectors are headed in the right direction.

This optimistic projection highlights how dynamic the market is, offering plenty of chances for companies in this industry to prosper and adapt to the changing needs of their clientele.

Foxtale - Founder and Team

Romita Mazumdar is the Co-Founder and CEO of Foxtale.

Romita Mazumdar

Romita Mazumdar is the Co-Founder and CEO of Foxtale. She is an alumnus of the University of California, Los Angeles. Romita started her career with HDFC Finance as an intern. She then went on to serve at four companies, including Bank of America, Provident Healthcare Partners, Harbor Ridge Capital, and more.

The company has around 51–200 employees.

Foxtale - Startup Story

In 2019, Foxtale's founder, who had previously worked for Bank of America, made the decision to start a new business venture, motivated by the growing potential in India's internet banking industry. The firm naturally changed its focus from makeup and personal care to skincare, specifically catering to the particular requirements of Indian skin.

Romita, the founder, is aware of the widespread impact of foreign beauty standards and wants to redefine beauty by creating products that cater to more than 200 different types of Indian skin. Based on three fundamental principles—simplicity, efficacy, and safety—Foxtale designs its products with the best interests of its clients in mind. Foxtale is a skincare brand that caters to the diverse range of its audience, changing beauty standards and addressing a variety of skin ailments faced by Indians and women of color.

When I decided that I wanted to create a skincare brand, I realised that the first thing I need to do is understand women,” says Mazumdar, who interviewed roughly a thousand women to understand their skin types and product-related problems. Through this research, Mazumdar came across a big problem in the industry. There weren’t skincare products that were quick to solve people’s problems and those that could be used consistently. “Either these products weren’t available or were extremely expensive,” says Mazumdar, who wanted to create a brand that solves the problems of consistency and affordability. Thus, Foxtale was born from the ‘tales’ of women.

Foxtale - Mission and Vision

Foxtale's mission "is to provide goods that are incredibly effective for those who are also really effective! We think that skincare is more than just looking good."

Foxtale's vision is to "bridge the gap between efficacy and affordability, making skincare accessible to all."

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Foxtale - Name and Logo

Foxtale's legal name is "Foxtale Consumer Private Limited."

Foxtale - Products and Services

The products of Foxtale aim to score the highest in terms of efficacy and have claimed to launch only after 97% of its community approves of their efficacy.

The four main products of Foxtale are:

• Foxtale Vitamin C Serum
• Foxtale Zero: White Cast Sunscreen
• Foxtale Smoothening Moisturiser
• Foxtale Hydrating Face Wash

The Foxtale products can also be filtered according to skin types, like:

• Oily Skin
• Dry Skin
• Sensitive Skin
• Combination Skin

Foxtale - Business Model

Foxtale is a direct-to-consumer (D2C) company that primarily relies on a simple business plan. The business gets money via commissions on products that are featured on its website and app, both connected to the products and the delivery of such things.

Through direct customer interaction, Foxtale generates revenue through commissions on goods sales and delivery services while streamlining the purchasing process. With this direct-to-consumer (D2C) strategy, Foxtale can maximize its revenue streams while fostering a more intimate and tailored relationship with its clients by providing them with a carefully chosen range of skincare items.

Foxtale - Revenue Model

Foxtale makes money from different resources; some of the prominent ones are:

Sales from repeat customers:

Foxtale depends on a consistent flow of revenue from clients who buy skincare items on a regular basis. This promotes brand loyalty by highlighting the company's dedication to high-quality products and customer pleasure.

Customer Retention:

A crucial component of Foxtale's business strategy is cultivating enduring connections with customers. By providing a reliable and fulfilling experience, Foxtale urges clients to stick with them for their skincare requirements.

Revenue from advertising and campaigns:

Foxtale invests in campaigns and advertising to diversify their revenue streams. In order to increase its consumer base and generate extra cash, the company works with partners, produces sponsored content, and holds promotions.

Foxtale - Challenges Faced

In the cutthroat cosmetics market, Romita Mazumdar faced a number of obstacles when she founded Foxtale. A significant obstacle was the seeming dearth of skincare products that provided both rapid fixes and regular use, creating a void in the market. In order to solve this, Mazumdar carried out a thorough investigation in which she spoke with about a more than 3,000 women to learn about their various skin types and product-related worries.

The problem facing the industry was twofold: either these needs could not be satisfied by products, or they were too costly. This gap in the market served as the impetus for Foxtale's ambition to establish a brand that guaranteed accessibility and affordability for its clients while simultaneously offering potent answers to skincare issues.

A major issue was navigating the intricacies of satisfying customer requests for affordable products, reliable usage, and speedy results while standing out in a competitive market. Nonetheless, Foxtale was founded on Mazumdar's dedication to comprehending women's skincare requirements and filling the industry vacuum.

Foxtale - Funding and Investors

Foxtale has raised $19.2 million in 3 rounds of funding.

Here are the funding details:

Foxtale - Growth

Foxtale: Some of the growth highlights are:

• It has 1,050 offline retail stores as of February 2024
• The company has 50 modern trade chains as of February 2024
• It has served 5.5 lakh customers as of February 2024
• Foxtale has crafted products for 350 skin types as of February 2024
• Romita Mazumdar has interviewed more than 3,000 women to understand what is hurting their skin.

Financials

Foxtale - Awards and Achievements

Foxtale demonstrated its excellence in the business by winning the coveted D2C Brand of the Year title in the Beauty and Personal Care category at the 2023 Economic Times Retail E-Commerce and Digital Natives title.

Foxtale - Competitors

Foxtale is surrounded by reputed companies as competitors in the D2C beauty and skincare market. Some of the Foxtale competitors are:

• Nykaa
• Purplle
• Mamaearth
• Plum
• WOW Skin Science
• MyGlamm (The Good Glamm Group)

Foxtale - Future Plans

The company has big plans for the future to further bolster its market position. Within the next five years, Foxtale wants to grow into a strong Rs 1,000 crore brand with a targeted EBITDA of 20%, as per the news report of August 2023. This proactive approach highlights Foxtale's ambitions to become a significant force in the skincare sector and demonstrates the company's dedication to long-term development and financial success.

The brand's path to profitability paves the way for an exciting future, with a clear goal of emerging as a well-known and financially stable organization in the years to come.

FAQs

When was Foxtale founded?

Foxtale was founded in 2021 in Mumbai.

Who is the founder of Foxtale?

Romita Mazumdar is the founder of Foxtale.

Who is the CEO of Foxtale?

Romita Mazumdar, the Founder of the company is the CEO of Foxtale.

Which are the top products of Foxtale?

Some of the top products of Foxtale are:

• Foxtale Vitamin C Serum
• Foxtale Zero White Cast Sunscreen
• Foxtale Smoothening Moisturiser
• Foxtale Hydrating Face Wash

Who are the Foxtale competitors?

Some of the Foxtale competitors are:

• Nykaa
• Plum
• Purplle
• The Good Glamm Group
• Mamaearth
• WOW Skin Science