The Growth Story of Heyday, an AI-Powered Memory Assistant

Revolutionizing the nuances of artificial intelligence and pioneering the way into the future, Heyday has already set the standards high for the technically advanced generation. It is a company that is building an AI-powered memory assistant to make knowledge work smarter for people. It helps you remember the things that have probably been pushed to the back of your mind. Unsurprisingly, through their groundbreaking innovation, Heyday has been getting tremendous funding from influential funding partners like Spark Capital, Abstract Ventures, FirstHand Ventures, and Correlation Ventures, amongst others. This article will trace the growth of Heyday since its inception.

The Idea Behind Heyday
The Beginning of Heyday
Working of Heyday
Funding Story of Heyday

The Idea Behind Heyday

In a fast-paced world, creative tools are the most beneficial for highly organized people. The corporate world demands individuals be on board with everything sorted without addressing the differences in the simple ways in which people function. As per the study done by McKinsey, employees spend more than 19% of their working hours trying to track down the information required to complete the tasks. It is such a waste of time as far as overall productivity measured in real-time is concerned. It makes things all the way harder for people who are not well organized, for those who have a tough time completing even simple tasks, for those who procrastinate, and for those who generally tend to have low energy and are under-organized.

Facing all these difficulties by himself, the CEO of Heyday Samiur Rahman wanted to find a solution to this deadlock to make things easier for people like him, who are less organized and run low on energy.

He says that "Heyday isn’t built for knowledge management tool super users. It’s built for people, like me, with limited energy and capacity to stay organized. It’s easy to set up, requires little manual input, and enhances existing workflows."

Heyday was created with the realization that human brains are not built to handle the plethora of information that fills the internet today. There was a need to develop software that would float along with the users so as to function smoothly across the information provided to learn new things without having to have a behavioral change.

The Beginning of Heyday

Co-founders Samiur Rahman and Sam DeBrule launched Heyday in 2021 with the vision of helping professionals effortlessly handle the truckload of information on the internet. Their customer base has users from all walks of life, including content marketers, startup founders, research analysts, investors, and other research professionals. Realizing that more than 80% of employees globally are not productivity junkies, Heyday became a perfect fit within knowledge management tools that worked for people who were super organized or were ready to expend energy to become what the tools required them to be. They were soon able to change the ways in which knowledge was managed on the Internet.

Working of Heyday

At the outset, what Heyday does can be considered AI-assisted knowledge management in one’s head. While the user surfs the internet, Heyday automatically saves all the pages visited and further integrates this data with all the existing apps installed. It uses the provisions of machine learning to ensure the resurfacing of the saved contents alongside relevant Google search results. Its integration facilities are worthy of loud applause. While the user reads anything online, Heyday will overlay the contents in real time. It also has a knowledge base that will add the collected data to this repository on its own. The nuances of its working run along the unconventional and usually unorganized schedules of people, especially the ones having a hard time with ADHD.

The CEO, Samiur, himself has been diagnosed with ADHD and says that “I have ADHD so I've acutely felt this need for most of my career. My expertise in Machine Learning draws me towards solutions that are automatic and free people up from repetitive, uncreative tasks.”

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Funding Story of Heyday

Heyday has received tremendous funding since its inception. The CEO, Samiur, claims that the key to this success is confidence. Once there is a compelling story, then you are half done, is what the CEO says. He also believes in pitching in the right way as a subject expert, invoking the interest of the investor. His zeal and unwavering commitment to building a solution that addresses the issues of the not-so-perfect people are keeping him going. While he was pitching the story for Heyday, he introduced the memory assistant as a way to make knowledge function smarter. He assures that the AI assistant will empower the best of your thinking by working as an assistant in the background.

On June 28, 2022, Heyday announced that they received $6.5 million in seed funding. It was led by Spark Capital with participation from Abstract Ventures, Packy McCormick’s Not Boring Syndicate, Firsthand Ventures, Correlation Ventures, Ride Ventures, Spacecadet Ventures, and several angel investors. They have announced that the funds will be used to grow the team and further develop their product. Spark Capital Partner, Kevin Thau, is expected to join the Board of Directors.

Apart from a compelling story, Samiur Rahman also believes that understanding the funding fuel, having strong intros, and having a stronger deck is very important to drive the attention of the investors and get proper funding. Samiur Rshman and Sam DeBrule began preparing for their pitch in April, addressing every minor detail to hook the investors on their ideas. Asking friends for strong introductions can go a long way as far as the presentation is concerned.

Conclusion

A successful pitch is the culmination of clear vision, confidence, creativity, and convincing capabilities. It is not an overnight journey. Samiur Rahman and Sam DeBrule are exceptional examples of two individuals who worked together for a shared vision that is going to help a large number of people. There is absolutely no doubt in the fact that such a memory assistant will make the knowledge domain more equitable for people who are struggling with memory and productivity.

FAQs

Who started Heyday?

Samiur Rahman and Sam DeBrule launched Heyday in 2021.

What was the vision behind Heyday?

Co-founders Samiur Rahman and Sam DeBrule launched Heyday with the vision of helping professionals effortlessly handle the truckload of information on the internet.

How does Heyday work?

At the outset, what Heyday does can be considered AI-assisted knowledge management in one’s head. While the user surfs the internet, Heyday automatically saves all the pages visited and further integrates this data with all the existing apps installed.