Juggnu Singh of Mahadevaa Travels on Spiritually Guided Yatras, Sacred Circuits, and Building a Trust-Led Pilgrimage Travel Brand

StartupTalky presents Recap'25, a series of exclusive interviews where we connect with founders and industry leaders to reflect on their journey in 2025 and discuss their vision for the future.

In this exclusive interaction with StartupTalky, marking National Tourism Day, Juggnu Singh, Modern Spiritual Astrologer and Founder of Mahadevaa Travels, shares insights on how the brand is curating spiritually guided yatras and building a trust-led pilgrimage travel experience rooted in devotion and discipline. Mahadevaa Travels designs journeys across Char Dham, Jyotirlinga circuits, Panch Kedar, and global sacred routes like the Sri Lanka Ramayana Circuit and heritage temples in Cambodia, blending seamless logistics with deeper spiritual alignment. The brand also highlights the growing demand for customised pilgrimage experiences such as VIP darshan, helicopter bookings, and sacred destination weddings, while emphasizing how operational safety, local partnerships, and spiritual guidance contribute to customer trust and repeat yatris.

StartupTalky: What services does Mahadevaa Travels offer, and how do you differentiate your pilgrimage and spiritual travel experiences from other providers in India? 

Juggnu Singh: Mahadevaa Travels curates spiritually focused yatras across India and select global destinations, including Char Dham, Jyotirlinga circuits, Panch Kedar, Sri Lanka Ramayana Circuit, and sacred heritage sites in Cambodia. Along with standard pilgrimage travel, we also offer guided spiritual practices, ritual coordination, helicopter bookings, VIP darshan arrangements, and sacred destination weddings at spiritually significant temples. 

What truly differentiates Mahadevaa Travels is the personal spiritual involvement of its founder, Juggnu, who is a modern spiritual astrologer and intuitive guide. Many yatras are designed based on her spiritual inclination, timing guidance, and understanding of what devotees are emotionally and spiritually seeking at different stages of life. Every journey is treated as a moving sadhana rather than a travel product. Daily pooja, abhishek, mantra jaap, sankalp practices, and guided spiritual alignment are integral parts of the journey. This level of personalization and emotional alignment creates a deeper connection, which is why many travelers feel spiritually fulfilled rather than just well-traveled. 

StartupTalky: Pilgrimage travel to destinations like Kedarnath, Badrinath, and Char Dham involves complex logistics. Can you share key performance indicators that reflect your business growth and customer demand? 

Juggnu Singh: Pilgrimage travel to high altitude and remote destinations requires strong coordination and careful planning. While we track operational indicators such as group sizes, international circuit participation, and demand for customized services, the strongest performance indicator for Mahadevaa Travels has been the level of satisfaction and spiritual alignment that travelers experience. 

We consistently see returning yatris who complete multiple circuits, such as Char Dham, followed by Jyotirlinga and Panch Kedar journeys. Family groups and senior citizens continue to travel with us repeatedly, which reflects deep trust in both safety standards and spiritual guidance. We are also seeing increasing interest in international spiritual circuits and personalized private group yatras, which shows growing confidence in our ability to manage complex journeys.

Much of our growth has happened through word of mouth and personal referrals, driven by the emotional and spiritual impact people feel after completing a yatra guided by Juggnu. This long-term connection with devotees has become a stronger growth driver than traditional marketing metrics. 

StartupTalky: On National Tourism Day, how does Mahadevaa Travels contribute to promoting domestic spiritual tourism and enhancing interest in India’s sacred destinations beyond usual travel circuits? 

Juggnu Singh: Mahadevaa Travels promotes domestic spiritual tourism by encouraging people to explore lesser-known but spiritually powerful destinations beyond popular tourist spots. We design yatras that connect devotees with ancient temple traditions, local rituals, and sacred geography that many travelers are unaware of. 

Through guided rituals, spiritual storytelling, and cultural explanations, we help pilgrims understand the historical and energetic significance of each place. This deepens emotional connection and increases respect for India’s spiritual heritage. Our work also supports local temple economies, guides, accommodation providers, and transport partners in pilgrimage towns, helping sustain traditional spiritual ecosystems. 

By presenting pilgrimage as an experience of inner transformation rather than sightseeing, we attract travelers who may not otherwise consider spiritual tourism, especially younger seekers and families looking for meaningful travel. 

StartupTalky: Customised services like helicopter rides, VIP darshan, and destination weddings at sacred sites are unique offerings. How have these contributed to your revenue mix and customer lifetime value? 

Juggnu Singh: Customized services have allowed us to serve a wider range of spiritual needs and life moments. Helicopter services and priority darshan options make high altitude pilgrimages accessible to senior citizens, busy professionals, and families who may otherwise struggle with physical challenges or time constraints. 

Destination weddings at sacred temples such as Triyuginarayan have created a strong emotional connection with the brand because these events become lifelong spiritual milestones for couples and families. Many of these clients later return for yatras, family rituals, or group pilgrimages, which significantly increases long-term engagement and customer lifetime value. 

These offerings also balance seasonal fluctuations in pilgrimage demand, allowing for more stable business performance across the year while maintaining the spiritual integrity of each service. 

StartupTalky: Spiritual travel requires deep local coordination. What operational strategies or partnerships are critical for ensuring quality and safety? 

Juggnu Singh: Operational reliability in pilgrimage travel depends heavily on trusted local partnerships. We work closely with regional transport providers, temple authorities, certified guides, accommodation partners, medical support teams, and helicopter operators where applicable. 

Every yatra follows strict safety protocols, including route planning, weather monitoring, health preparedness, and group discipline guidelines. Accommodation and transport are pre-evaluated for hygiene, comfort, and emergency accessibility. 

In addition, our group management approach focuses on maintaining spiritual discipline and clear communication among yatris. This reduces confusion, ensures smoother movement, and allows our support teams to respond quickly to any challenges during the journey. 

StartupTalky: With the rise of digital booking platforms and changing traveller expectations, how has Mahadevaa Travels leveraged technology or digital touchpoints? 

Juggnu Singh: Digital booking platforms and online discovery have made it easier for people to explore pilgrimage options and initiate their travel plans. Many travelers today begin their journey with online searches, social media, and website inquiries, which has increased inbound interest and booking volume. 

However, in spiritual travel, trust and emotional clarity matter more than transaction speed. This is why we use digital platforms mainly as entry points, while the actual decision-making is supported through personal calls, spiritual consultations, and detailed journey briefings. WhatsApp groups, digital schedules, and real-time updates during yatras help pilgrims stay informed and reassured.

People book with Mahadevaa Travels not only because of convenience, but because they feel spiritually aligned with Juggnu’s guidance and the way journeys are conducted. Digital tools support accessibility, but the personal connection continues to drive satisfaction and loyalty. 

StartupTalky: How do you identify and prioritise new tour packages or emerging pilgrimage routes? 

Juggnu Singh: New yatra routes are identified based on spiritual significance, devotional demand, accessibility, and feedback from past travelers. Many ideas also come from long-standing spiritual traditions and lesser-known sacred circuits that deserve wider awareness. 

Customer feedback plays a major role in shaping new packages, especially requests for deeper temple experiences, quieter pilgrimage locations, or spiritually themed group journeys. We also evaluate safety, infrastructure readiness, and seasonal feasibility before launching any new route. 

The priority is always spiritual alignment first, followed by operational readiness, rather than purely commercial considerations. 

StartupTalky: Looking ahead, what are the top strategic priorities for Mahadevaa Travels in the next 2 to 3 years? 

Juggnu Singh: The future growth of Mahadevaa Travels will continue to be guided by Juggnu’s spiritual vision and her close connection with devotees. Our priority is not only geographic expansion, but deepening the quality and spiritual impact of each journey. 

We plan to strengthen India-based sacred circuits while expanding Ramayana-related yatras in Sri Lanka, Cambodia, and Southeast Asia. At the same time, we will continue developing more customized and spiritually guided experiences based on what devotees feel called towards, including family-focused journeys, healing-oriented pilgrimages, and learning based spiritual retreats. 

Improving comfort, safety, and accessibility for senior citizens and first-time pilgrims through stronger infrastructure partnerships will remain a key focus. In the long term, our goal is to build Mahadevaa Travels as a trusted spiritual companion for seekers across different phases of life, not just as a travel company.