Justdial Business Model | How It Makes Money

Justdial has developed into a one-stop shop for many consumers looking for information about different goods and services in the technologically advanced world of today. Justdial connects millions of people with nearby companies through its huge database, which serves a wide range of industries.

About Justdial
Justdial’s Business Model
How Justdial makes Money?
USP of Justdial
Just Dial's SWOT Analysis

About Justdial

V.S.S. Mani created the Indian search services company Justdial in 1996. After earning a Bachelor of Commerce degree, Mani's business adventure started with the goal of giving customers thorough information about goods and services. Despite having few resources, Mani persisted and established the groundwork for Justdial, which is today a vital aspect of many Indians' lives.

Initially, Justdial was a phone-based local search engine that let users call and ask questions about different local companies. Justdial moved to an online platform with the introduction of the internet, opening up its services to a wider audience. Currently serving a diversified customer base, Justdial provides a wide range of services via its website, mobile app, and phone services, from e-commerce to local search.

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Justdial’s Business Model

Let's say someone owns a repair shop and offers auto repair services in a specific location in order to comprehend Justdial's business strategy. A person who offers auto repair services wants the people in the neighbourhood where he operates to be aware of his business. He will therefore pay Justdial a certain fee, and they will list his company on their site. By doing this, the concerned party will be able to obtain more leads from Justdial subscribers.

Simply said, Justdial charges a certain amount of money to companies that want to list on its site. Businesses that offer a certain amount are listed on JustDial, and prospective clients can contact them by visiting Justdial.

Because of the listings on their platform, Justdial, which has been in the listing business for years, has a large database of businesses. Businesses realise the benefit of being included; thus, the company has successfully turned the database entries into paid advertisements. Justdial has increased its search users by putting a lot of effort into its marketing and brand image. Businesses received leads as more people began using the listing services.

How Justdial makes Money?

The core of Justdial's business strategy is giving its users thorough, trustworthy, and simply available information about its goods and services. The business makes money in a number of ways.

• Generating Revenue Through Listing and Advertisement: Justdial makes money by connecting companies with consumers who are interested in their goods or services and supplying them with qualified leads.
• Generating Revenue Through Lead Generation: To improve their visibility and draw in new clients, nearby companies can purchase premium listings and ads on Justdial's platform.
• Generating Revenue Through E-commerce: Users can buy goods and services directly through Justdial's platform thanks to its e-commerce offerings. Every transaction generates a commission for the business.

USP of Justdial

Just Dial's extensive database, easy-to-use design, multi-platform accessibility, and trustworthy information are among its distinctive selling points.

Just Dial's SWOT Analysis

Strengths

• It offers details and a prompt, dependable response.
• It has a large customer base and was one of the first to enter the market.
• The platform gains credibility and trust by including user-generated reviews and ratings. It assists users in selecting a business with greater knowledge.

 Weakness

• Global online giants like Google and niche service platforms like Zomato and Practo are fierce rivals to Justdial. These businesses are well-established in the market and possess significant resources.
• A sizable amount of Justdial's income is generated by companies purchasing premium listings and advertising. Because of this, the business may be more susceptible to shifts in the economy and in advertising trends.

Opportunity

• There is a chance for Justdial to expand its offerings beyond local search. This can entail adding more e-commerce functionality, growing into new areas, or offering value-added services like scheduling appointments.
• Adopting cutting-edge technology like artificial intelligence (AI), machine learning, and data analytics can improve search results' accuracy and user experience.

Threats

• Technology is advancing so quickly that it may create new rivals or upend established business strategies. Remaining competitive requires staying ahead of technology advancements.
• Justdial's activities may be impacted by modifications to laws or policies pertaining to internet companies, data privacy, or advertising practices.

Conclusion

The success of Justdial is proof of the value of tenacity and creativity. V.S.S. Mani, the company's creator, had an idea for a platform that would give consumers immediate access to thorough information about a range of goods and services. Despite many obstacles, Mani's perseverance resulted in the creation of Justdial, which is now a vital tool for millions of Indian users.

All things considered, Justdial's large database and powerful brand recognition are important advantages; yet, in order to be competitive, it must keep an eye on changing industry trends and technology developments. Long-term success will also depend on service diversification and ongoing innovation.

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FAQs

What is Justdial?

Justdial is a local search engine platform that provides information about businesses, products, and services across India. It connects consumers with businesses.

How does Justdial make money?

Justdial primarily generates revenue through advertising and business listings. They offer various advertising packages to businesses.

How does Justdial benefit consumers?

Justdial provides consumers with a convenient way to find information about local businesses, compare prices, read reviews, and connect with businesses directly.