ACME Group Launches ACME Poshan Snack Brand, Expands into India’s Packaged Food Segment

With the launch of ACME Poshan this month in the Delhi-National Capital Region (NCR), the ACME group has joined the packaged goods market. It has released ten snacks, protein bars, and noodle items under the ACME Poshan brand, with seventeen stock-keeping units (SKUs). According to J. Kumar Upadhyay, founder and chairman at ACME Group, the company began working on a solution to a problem that India is likely to encounter in the future five years ago.

The brand has partnered with 300 retail outlets in Delhi, Gurugram, and the western, northern, and southern parts of the city. How can Poshan sustainably feed a rapidly expanding population? The guiding principle of the brand's fact-finding quest was to discover a long-term solution that fits in with its aim of improving the world. Since then, the company's problem-solving strategy has evolved into a daring shift away from green energy, its primary industry, and towards clean-label nutrition.

How ACME Group Plans to Tackle Competition?

ACME Group has joined an industry which is dominated by long-standing companies. In response to this, Upadhyay stated categorically that big, long-standing companies control the majority of India's food market. But at the moment, there's a lot of room in these categories for high-protein, pure-play foods with clean labels. When asked about the company's plans to expand its product line, he mentioned four new categories: noodles, puffs, sticks and energy bars.

Brand's goal for the next twelve months is to increase the number of product categories it offers in the ready-to-eat bakery; snack; ready-to-cook frozen; and unfrozen packaged food markets from twenty to thirty to forty. There will be about 150-200 high-protein, clean-label products and it will also include common household items. Upadhyay elaborated by saying that, in the first year, the company hopes to break into the top ten markets. After the first 20 to 24 months, it will roll out to the other cities in this group.

No Plans for Any Acquisition

Upadhyay stated that there are not many significant chances for inorganic expansion in this field while discussing acquisitions in the industry. So, he said, organic growth will be the main force behind Poshan's early voyage. Developing the category, gaining consumer trust, and demonstrating its proposition are the present priorities of the brand.

Strategic alliances and partnerships, such as those involving investments, technology sharing, or ground-breaking product breakthroughs, will become more viable as the industry develops and customer tastes change, according to ACME. "Our organisation is dedicated to thoroughly assessing any and all prospects that are in line with our long-term strategy and our vision for ACME Poshan," he added.