What Happens to Brokers When AI Takes Over Investing? Zerodha’s CEO Explains
Nithin Kamath, the founder and CEO of Zerodha, shared some eye-opening thoughts on where investing and trading are headed in his recent LinkedIn post. According to him, we are just at the start of a huge change powered by artificial intelligence (AI).
He believes that soon, investing, trading, banking, and payments will all be done through AI apps. These apps won’t be built by big companies but by the users themselves, simply by giving natural language commands. Imagine telling an app what you want in plain English, and it does the rest.
AI Isn’t ‘If’ - It’s ‘When’
Kamath points out that tools like ChatGPT and Claude show us that AI’s impact on finance is no longer a question of "if" but "when". It might take a few years or even a decade, but AI will reshape the entire industry.
Human advisors will still play a role, mainly to keep people disciplined and help them follow AI’s advice. But much of the trading and investing work will be automated.
The Future Is Uncertain, But Zerodha Is Ready
No one knows exactly how things will turn out. Kamath calls the future "grey" — full of unknowns. His advice? Stay curious, watch the trends carefully, and act wisely.
For example, Zerodha has deliberately held back from letting AI place orders automatically. Trust and a solid infrastructure will be the main competitive advantages in the future.
Final Word: Trust and Tech Will Win
In a world where automation rules, the real strength lies in being trustworthy and having a rock-solid system behind the scenes. Nithin Kamath rightly points out that being a fast, invisible pipe is the only way brokers can stay relevant. This aligns with a broader trend: today’s users want platforms that “just work,” without crashes, delays, or security concerns.
Big players like Mastercard are already building AI-secure payment systems, and regulators like the RBI are pushing for zero-trust cybersecurity to avoid breakdowns in digital finance. Even the World Economic Forum highlights how digital trust is key to long-term innovation. As AI tools like ChatGPT become part of everyday finance, people won’t just look for smart features, they’ll stick with platforms that feel safe, stable, and built to last.
Muskaan Kapoor
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