After Purchasing MX Player, Amazon Merged It With miniTV to Launch Amazon MX Player

Nitin Konde

Oct 8, 2024 — 2 min read

After Purchasing MX Player, Amazon Merged It With miniTV to Launch Amazon MX Player

'Amazon MX Player' was introduced by Amazon on 7 September 2024 after it announced that it had taken over the free streaming OTT platform MX Player and combined it with its video streaming service, miniTV. Amazon kept the acquisition's valuation a secret. A wider audience will be able to access premium-free content thanks to the combination.

Recently, Amazon acquired certain assets of MX Player, which includes the MX Player app, a prominent free streaming OTT service in India. According to Amazon's official statement, with this acquisition, it is combining two of the most well-liked free AVOD (or ad-supported video on demand) services in India, MX Player, and Amazon miniTV, into a single service, Amazon MX Player. It further stated that over 250 million distinct users of the combined service in September had access to thousands of original series, well-known films, and foreign series dubbed in regional tongues.

The service may be accessed via Prime Video, Fire TV, the Amazon.in Shopping apps, mobile apps, and connected TVs.

How This Integration Will Be Done?

Users won't need to update or reinstall the applications for Amazon miniTV and MX Player to seamlessly integrate with Amazon MX Player.

Amazon will continue to provide the service for free while providing higher-quality entertainment and streaming experiences more quickly than the firm could have done on its own. According to Karan Bedi, Head of Amazon MX Player, "This merger will mean great things for Amazon's viewers, advertisers, and content partners and will let the firm bring MX Player to even more people in India."

Amazon Will Keep Funding Original Content Production

The online retailer has pledged to continue funding original programming and bringing back beloved series for the new platform.

It stated that this will present chances for advertising to strengthen their bond with viewers. With the acquisition and merger, Amazon has significantly increased its presence in the Indian streaming industry, which also includes Prime Video, its paid service.

"We are combining the enormous reach of MX Player with the advertising technology that takes advantage of Amazon's billions of consumer signals today," said Girish Prabhu, head of Amazon Advertising India, highlighting the strategic benefits of this merger. It's about giving all brands—not just those that sell on Amazon—the ability to connect with and engage a sizable and engaged audience in India with appropriate advertising.

About MX Player

Thousands of hours of premium, exclusive, and original material from top producers and publishers are available on the MX Player video streaming app. The portal prioritizes original content that is exclusively created, with a focus on superior Hindi and regional languages. The spectrum of languages encompasses Malayalam, Tamil, Bengali, Punjabi, Bhojpuri, and Kannada. Customers will have access to more than 20 original series and more than 50,000 hours of multilingual Premium Content on MX Player.