Apple Being Sued for Delayed Release of Apple Intelligence

Since day one, Apple Intelligence has been behind schedule. Apple unveiled Apple Intelligence and showcased a number of AI-powered capabilities that were intended to be incorporated into the iPhone 16 series and other upcoming Apple products at WWDC 2024, which took place in June. The demonstration mostly focused on the more sophisticated and talkative Siri. Prior to Apple missing the deadline, it was said that this Siri update will be included in the iOS 18.4 update. It forced it farther into an unknowable future. For a long time, though, the business continued to run advertisements for the same thing. Feeling defrauded, the corporation is facing a fresh lawsuit for deceptively promoting and postponing the Apple Intelligence features. The case, which was filed on March 19 in the US District Court in San Jose, aims to compensate consumers who bought iPhones and other devices that were touted as supporting Apple Intelligence and obtain class-action status. The complainants contend that the promised functionality has not been delivered to these device users.

Apple Misleading the Customers: Lawsuit Stated

According to the lawsuit, Apple deceived customers by exhibiting Siri functions in ads that weren't real. The case claims that Apple purposefully raised expectations that these cutting-edge features would be available from the iPhone's introduction, creating a great deal of excitement and leading millions of people to upgrade needlessly. Apple ran the advertisements for several months before confirming that the Siri features would not be available until the following year. After promoting the features even though it knew they wouldn't be available in time, it finally took them down. Apple is currently being accused of purposefully promoting features that did not exist. According to the plaintiffs' lawyers' complaint, Apple's commercials "cultivated" a clear and reasonable consumer expectation that these revolutionary features would be accessible when the iPhone was released. The devices misled customers regarding the true usefulness and performance of Apple Intelligence by providing a severely condensed or nonexistent version of it, in contrast to the defendant's boasts of sophisticated AI capabilities.

Internal Issues Hitting the Performance of Brand Apple

It was believed that Tim Cook, the CEO, was dissatisfied with the development of Siri, which is powered by Apple Intelligence, before this litigation ever got underway. A media story claims that Tim Cook, the CEO of Apple, no longer believes that John Giannandrea, the head of AI, can effectively lead product development. Consequently, the Siri team is now led by Mike Rockwell, the vision products group's current vice president and the man behind Apple Vision Pro.

Due to Siri's inability to compete with today's sophisticated AI, Apple was forced to integrate ChatGPT and other third-party AI services into its software in order to meet customer expectations and keep up with the rapid advancement of AI. According to earlier rumours, the much-anticipated Siri update—which was supposed to offer a more conversational experience akin to ChatGPT—has been postponed and will not now debut in June as scheduled. Employees at Apple's AI section now think that this improved Siri won't be accessible until at least iOS 20, which means that a release before 2027 is doubtful.