Bootstrapped and Design-First: How Fig Living Reached ₹8 Cr ARR in Year One

When Fig Living began its journey, the intent was simple: to create thoughtfully designed lighting that people would want to live with every day. What followed over the next year was not a loud launch or a blitz of campaigns, but steady momentum driven by how the products were being received in real homes.

Within its first year of operations, Fig Living scaled to an ₹8 crore Annual Recurring Revenue, with ₹6 crore already achieved year-to-date, indicating consistent demand rather than a one-time spike. The growth came as the brand expanded its presence across its own D2C platform as well as marketplaces, building trust gradually through product performance, social media platforms, and trusted partnerships.

Central to Fig Living’s approach has been a belief that while most products are designed around the 9 to 5, homes are actually lived in from 5 to 9, the quieter hours reserved for rest, reflection, conversations, and personal rituals. This philosophy has informed how the brand thinks about form, light, and materiality. Instead of chasing trends or replicating popular silhouettes, Fig Living invested early in developing its own design language, one rooted in warmth, balance, and everyday usability. This intent-led approach has resulted in 36 registered design patents, helping the brand establish a distinct identity in a category where differentiation is often limited.

Customer response has mirrored this focus on lived experience. Despite operating in a segment that typically sees high returns, Fig Living maintains a 0.4% return rate on its D2C channel, suggesting that what customers receive aligns closely with what they expect, both functionally and emotionally.

This alignment has also translated into strong marketplace performance. Over a relatively short period, Fig Living has emerged as one of the Top 5 best-selling table lamp brands in India on Amazon, competing alongside long-established players. The Orilamp Mini, one of the brand’s most popular designs, now sells over 50 units every day, making it one of the most consistent performers in its category nationwide.

Beyond sales metrics, Fig Living’s marketing has evolved organically through its community. The brand’s pieces frequently appear in creators’ videos and home tours, not as forced placements but as natural parts of aesthetic spaces. Over time, a community of design enthusiasts has formed around the brand, people who don’t just purchase the products, but actively showcase and style them. This culture of organic visibility has played a meaningful role in driving awareness and reinforcing brand recall.

The brand’s growth has also been shaped by discovery through personal resonance rather than paid visibility. Over time, Fig Living’s products have been independently purchased by individuals such as HH the Dalai Lama, filmmaker Kiran Rao, actor Arjun Kapoor, and others across creative, cultural, and business circles. These purchases have come through genuine appreciation for the design, quietly reinforcing the brand’s credibility.

All of this has been achieved while remaining entirely bootstrapped. With no external funding, Fig Living has grown at a pace defined by operational discipline and long-term thinking. This self-funded model has allowed the brand to prioritise design integrity, sustainable unit economics, and a clear point of view.

As Fig Living completes its first year, its journey offers a reminder that scale does not always have to be engineered aggressively. Sometimes, it emerges naturally, when design, quality, and restraint come together to create products people genuinely choose to bring home.