CaratLane Comes Onboard Gullak’s Jeweller Savings Marketplace

StartupTalky News

23 Jan 2026 — 2 min read

CaratLane Comes Onboard Gullak’s Jeweller Savings Marketplace

Gullak, a digital gold savings platform, has announced the launch of India’s first jeweller savings scheme marketplace, bringing established jewellery brands onto a single digital platform. The marketplace currently features CaratLane, with two more large jewellers expected to go live in the coming days. Around 15-20 additional brands are planned to be added over the year as the platform scales.

The launch marks a key step in Gullak’s broader effort to build a comprehensive digital ecosystem for gold buyers, covering use cases ranging from short-term gifting to long-term financial and life goals.

Jewellery savings schemes have long been popular among Indian consumers, but discovery has largely remained fragmented, spread across individual jeweller stores and platforms. This often requires customers to compare multiple schemes manually, making it difficult to assess which option best suits their needs. Gullak’s jeweller marketplace brings these schemes together in one place, allowing users to compare options, choose how they save, and manage their jewellery savings through a single app.

While the initial launch focuses on aggregation, Gullak plans to go further over time. The company aims to build India’s leading jeweller marketplace by onboarding trusted brands, co-creating products with jewellers, and helping users access better value consistently.

“Many users tell us that while gifting gold especially for anniversaries and other recurring milestones brings immense joy, the purchase often burns a hole in the pocket. Gullak’s jeweller schemes are designed to solve this exact tension - helping users spread the cost of meaningful gifts over time, without compromising on quality or intent. The marketplace fits naturally into recurring use cases like anniversaries, where users redeem jewellery every year on the same date,” said Manthan Shah, Co-founder of Gullak.

Early traction suggests strong demand for the marketplace. Within five days of launch, Gullak reported volumes exceeding those of several physical jewellery stores. Participating jewellers have seen high engagement and quality demand, with many customers being first-time buyers who arrive with clear purchase intent.

“Jewellers are extremely happy with the scale & quality of customers coming through Gullak. Many of them are first-time buyers for these jewellers, and they come with a clear intent to purchase gold jewellery,” Shah added.

Saumen Bhaumik, Managing Director, CaratLane, said, “CaratLane jewellery is about celebrating life’s daily milestones. Our partnership with Gullak enables millions to plan and save for the pieces they aspire to own - making the journey to owning a natural diamond ring or tennis bracelet as seamless as the purchase itself.”

As more jewellers come onboard, Gullak aims to position itself as a default destination for consumers planning gold purchases for gifting, milestones or long-term legacy needs.