D2C Skincare Brand Conscious Chemist Raises INR 15 Crore in Bridge Round Led by Atomic Capital

• Atomic Capital doubles down on Conscious Chemist after participating in Pre Series A round last year
• Current round also saw participation from First Port Capital Fund B & IPV International
• Funds raised will be strategically deployed for hiring talent, scaling inventory operations and marketing, product innovation and research and development
• In the last 12 months, the company has witnessed 3X  revenue growth and plans to reach an ARR of Rs 500 crore in 24 – 36 months
• Conscious Chemist has built a customer base of over 2.5 million with a retention rate 2X higher than the industry average. The company has also turned profitable at the CM3 level
• With 3x sales growth in quick commerce, the company is now looking to enter new categories like scalp and hair care. 

D2C Skincare brand Conscious Chemist, which is built on a singular mission to democratise science-backed, clinically proven skincare solutions for Indian consumers, has raised Rs 15 crore in a bridge round led by Atomic Capital. The round also saw participation from First Port Capital Fund B and IPV International. The funds raised will be strategically deployed for hiring talent, scaling inventory operations and marketing, product innovation and research and development. 

Commenting on the fundraise, Robin Gupta, Co-founder and CEO, Conscious Chemist, says, “This interim round from Atomic Capital and other investors validates our capital-efficient growth model and the resonance our science-backed formulations have with Indian consumers. Our active-first approach, transparent formulations, and obsessive focus on efficacy have created a loyal customer base that trusts us with their skin. With this capital, we're doubling down on product innovation and becoming India's most trusted science-backed beauty brand. Our goal is to build a sustainable and impactful brand that transforms how Indian consumers think about beauty and skincare.”

Our goal is clear: hit Rs 500 crore ARR in the next 24 – 36 months with healthy unit economics. This isn’t about growth at all costs, it’s about building a sustainable, impactful brand that transforms how Indian consumers think about hair and skin, he adds. 

Founded in 2021 by serial entrepreneurs Robin Gupta and Prakher Mathur, Conscious Chemist is India’s leading active first skincare brand that aims to provide result-first formulations, which offer functional and effective products that are designed for Indian skin.

Conscious Chemist believes that chemicals, if used in the right formulations, can help restore the skin’s barrier and provide hydration, which is essential for skincare in tropical climate countries. With a portfolio of 30+ innovative products, Conscious Chemist uses globally sourced, high-efficacy ingredients and follows an active-care-first approach, with formulations powered by salicylic acid, kojic acid, peptides, hyaluronic acid, ceramides and retinol.

Featured on Shark Tank India Season 3, Conscious Chemist in the last 12 months has witnessed 3X revenue growth, 75% gross margins, and a strong retention rate, which is three times the industry average. This has helped the company become profitable at CM3 level. 

Conscious Chemist has also registered a 3X growth in the QComm (The brand is present on Blinkit, Instamart and Zepto) segment and has built a customer base of more than 2.5 million. Its products are also available on leading e-commerce platforms like Amazon, Nykaa, Myntra and Flipkart. The company has also launched India’s 1^st Self-Dissolving Micro Needle Patches, Acne Spot Corrector, Blackhead Melting Water and Oil-Free Collagen Jelly Cream. 

Conscious Chemist had raised a Pre Series A round in July 2024, which saw Atomic Capital entering the cap table. The Rs 400 crore consumer-tech focused fund helmed by Apoorv Gautam has been working closely with the founders to help the company meet its milestones. The phenomenal growth demonstrated by Conscious Chemist has resulted in Atomic Capital doubling down on the company by leading the current round. 

Apoorv Gautam, Managing Partner, Atomic Capital, adds, “Our fund’s thesis is to back visionary founders in growing their businesses by deploying our operator playbook, which is built on understanding the Indian consumers and their consumption behaviour. We have been actively investing in highly innovative consumer and tech-enabled businesses as we believe it is a rapidly growing market. Consumers' relationship with skincare has evolved significantly over time and today they are more informed and demand transparency about the ingredients used in their products. Not only Tier 1 but tier 2 and 3 cities are becoming increasingly important growth sectors. It is time to bring new products to the market and expand its reach. Conscious Chemist has witnessed immense progress in the last 12 months. Hence, we believe the market opportunity is huge and the company has built the right momentum to capitalise on this segment.”

Over the next 12 months, the company plans to maintain a healthy bottom line while scaling up its presence on marketplaces & quick commerce, and increase market share in hero categories like Acne, Sunscreens and Makeup Removal/Face Cleansers.

The company has served over 25+ Lakh Customers across India, plans to add more than 30+ Active SKUs across skincare in categories like sunscreen, face washes, serums etc. and is also looking to introduce categories like scalp & hair care.