Flipkart Logs 7.2 Billion Visits from Customers

Nitin Konde, Varun Bhardwaj

Oct 31, 2024 — 3 min read

Flipkart Logs 7.2 Billion Visits from Customers

From September 1 to October 28, the e-commerce company Flipkart saw 7.2 billion visits overall in terms of customer engagement during this festive season. The company saw a record 282 million unique visitors during that time, largely due to premiums and individualised preferences, particularly in Metros and Tier-2+ cities, which set new standards for e-commerce in India and reflected a rise in consumer sentiment and digital adoption.

The 11th edition of Flipkart's The Big Billion Days (TBBD) 2024 sale event kicked off on September 27. Flipkart VIP and Plus customers had early access starting on September 26. The event lasted for eleven days. September 27 also marked the beginning of Amazon's month-long celebratory sale, known as the Amazon Great Indian Festival (AGIF).

The Big Billion Days (TBBD) 2024 Sale

A record 1.4 billion people used Flipkart's marketplace during TBBD last year. The figures for this year's TBBD event were not disclosed by the company. Speaking about the increase throughout the festive season, Flipkart's head of growth (vice president), Harsh Chaudhary, said this year's response highlights the company's efforts to bring e-commerce to even the most remote areas of the nation.

The company has been able to empower an ever-expanding network of merchants and provide millions of customers with improved shopping experiences by leveraging technology and broadening its reach, Chaudhary added. In addition to providing customer satisfaction, this season has become a crucial component of India's retail scene by boosting economic growth and creating possibilities for local communities all around the nation.

Growing Popularity of E-Commerce

Customers from all around the nation, according to Flipkart, depend on online purchasing for a wide range of demands. In comparison to the previous year, the East region of India saw a 14.86% increase in unique visits and a 12% increase in consumers. Growth was comparable in urban and non-metro areas, indicating strong demand overall.

During this festive season, some sellers also saw an increase of 40–50% year over year. In comparison to the previous year, the marketplace platform's sellers had a notable increase in sales, greater offers, and increased involvement overall.

This festive season's top Flipkart shopping patterns also show how buyers have been flocking towards different categories. Fashion, technology (particularly laptops and tablets), household necessities, appliances, cosmetics, and general goods are among them. The growth of premium and mid-premium Android smartphones was strong, and users were particularly interested in the AI-powered capabilities. Flipkart claimed that its creative affordability structures, created in collaboration with banks and outside partners, were the main factor in this success.

The eighth iteration of Samarth's special sale event, Crafted by Bharat, was also successfully concluded by Flipkart. With contributions from hundreds of artisans, weavers, government agencies, non-governmental organisations, LGBTQ+ communities, rural business owners, and female entrepreneurs, more than 25,000 distinctive handmade items were on display. During the sale period, Samarth Sellers' growth increased by 16%, or 1.6 times.