Good Farmer Food Concepts Brews Up $1.5 Million in Pre-Series A Funding for Maverick & Farmer Coffee and Square Burgers & Co.

Good Farmer Food Concepts, the company that founded artisanal coffee brand Maverick & Farmer Coffee and Square Burgers & Co., has raised $1.5 million in an ongoing Pre-Series A round. The company’s first external fundraising has been led by investment firm CreedCap with participation from Indian tennis star Rohan Bopanna and former Indian cricket team captain Rahul Dravid, along with Meraki Sport & Entertainment. 

The company will utilize the fresh funds to expand its national presence with its cafes, invest in R&D and production infrastructure, and bolster and grow the brand’s retail vertical. The retail segment focuses on creating various SKUs of specialty coffee roasts and nurturing the home brewer experience by curating a variety of equipment. The brand’s new outlets in the pipeline are in Mumbai, Delhi NCR, Goa, and Bangalore. The company currently operates seven outlets in Bangalore and Goa and expects to reach ten by the end of the year.

Founded by Ashish D’abreo, Sreeram Gangadharan, and Tej Thammaiah, Good Farmer Food Concepts is built on product-first philosophy and a strong focus on quality and innovation. The company blends experimentation with coffee for retail, community-driven cafés, and a health-forward take on fast food. Maverick & Farmer is known for its experimental and maverick approach to Indian coffee, while Square Burgers & Co. continues to grow as a health-first food brand. 

“Before expanding, we first ensured that our people and operations were completely in order. Once that foundation was set, we began exploring funding and new locations. From the outset, we knew that each Maverick & Farmer Café should tell its own story and connect with a unique community. With Square Burgers, our vision was clear—we wanted to experiment with health-forward fast food. The current round of funding has enabled us to bring these ideas to life,” said Sreeram Gangadharan, Co-founder, Good Farmer Food Concepts. 

Bopanna has previously collaborated with the brand on a signature blend called the Rohan Bopanna Masterblend and has been closely associated with its evolution over the years. Dravid, who has long supported homegrown businesses built on strong fundamentals, joins the cap table for the first time.

“I’ve watched Maverick & Farmer grow from the very beginning and what’s always stood out to me is the honesty and intent behind the brand. Their commitment to quality, experimentation and staying true to their roots is rare. I’m proud to continue supporting their journey and excited to be part of what's in store next.” said Rohan Bopanna.

Founded in 2021, homegrown coffee brand Maverick & Farmer is one of India’s first farm-to-cup companies. With decades of experience and a legacy in coffee farming, the brand conducts experiments on its 140-acre estate in Pollibetta, Coorg, which serves as a laboratory where some of the most inventive brews and bold flavors are created. 

The brand currently has four cafés in Bangalore - Ulsoor, Koramangala, Cunningham Road, and Yelahanka and two in Goa, at Anjuna and Panjim; along with a new Square Burgers & Co. outlet at the Dravid Centre for Sports Excellence. Maverick & Farmer also has a strong B2B presence, supplying coffee to establishments across the country like - International coffee chain Second Cup Coffee, Magnolia Bakery, Courtyard Marriott, Coworks India, Lavonne and Boston Consulting Group amongst others. The brand retails directly to customers through its website.