GoodGlamm is in Negotiations to Sell WLDD ScoopWhoop

Nitin Konde, Varun Bhardwaj

24 Feb 2025 — 2 min read

GoodGlamm in Talks to Sell WLDD ScoopWhoop

According to reports, the financially troubled The Good Glamm Group (GGG) is in negotiations to sell digital media platform ScoopWhoop to marketing firm Wubba Lubba Dub Dub (WLDD). According to a media report, WLDD has provided a term sheet, and due diligence is presently being conducted. The report went on to say that although the content-to-commerce unicorn paid INR 100 Cr for the digital media platform in 2021, GGG is aiming to sell ScoopWhoop for INR 18 Cr to INR 20 Cr.

According to the article, the business, which is run by Darpan Sanghvi, intends to utilise the money it makes from the sale of the digital media vertical to cover some of its debts, such as vendor payments and staff salaries. The original ScoopWhoop founders are allegedly suing GGG for failing to pay the promised rewards, which include a second tranche of monetary consideration and stock upside.

GGG Selling Sirona Hygiene Back to Founders

As the group attempts to manage its financial responsibilities, this comes days after the ailing content-to-commerce startup returned Sirona Hygiene back to its original owners. According to earlier reports, the buyback would be mostly funded by the personal assets of Sirona cofounders Deep and Mohit Bajaj. It would also cover the repayment of debts accrued while Sirona was a part of GGG.

Despite claiming profitability, preparations for an initial public offering, and aspirations to expand globally, GGG has been putting out fires on several fronts in the last year. But the reality seems to be very different from its hopeful predictions. Sukhleen Aneja, the CEO of Good Brands Co., resigned from her position last year. In addition, GGG has conducted numerous rounds of layoffs and offered several of its brands for sale in an effort to stay alive.

GGG’s Financial Woes Continue

Good Glamm is going through a reorganisation process. It anticipates raising money, but at a very low valuation because current shareholders have decided not to participate. Deferred pay, layoffs, and the loss of three board members representing significant investors Accel, Bessemer Venture Partners, and Prosus Ventures have all occurred at Good Glamm in the past two months alone.

The business has also looked into selling a variety of brands, including Organic Harvest and The Moms Co., as well as media websites like Miss Malini, Bulbul, and PopXO. It has even attempted to merge with a sizable Thrasio-style company in India. Good Glamm raised money from investors like Prosus and Warburg Pincus, which allowed them to join the unicorn club in 2021. It focuses on creating and marketing beauty and personal care goods, utilising an approach that blends e-commerce with content production to advertise its products.