Homegrown Sneaker Brand Gully Labs, Raises INR 30 Crore Series A Funding Led by Saama Capital and Zeropearl VC

Gully Labs, a homegrown premium sneaker brand blending Indian cultural storytelling with contemporary design and craftsmanship, has raised INR 30 crore in a Series A funding round led by Saama Capital, with participation from existing investor Zeropearl VC, which is doubling down with a follow-on investment beyond its pro-rata allocation after leading the company’s seed round in early 2025.

The fresh capital will be deployed towards expanding Gully Labs’ product portfolio, scaling its offline retail presence across key Indian markets, and strengthening brand visibility in international markets, including the US and the UK.

The round also saw participation from a group of prominent founders and angel investors across consumer, food, and education technology sectors, including Sangeet Agrawal (Founder of Mokobara), Viraj Bahl (Founder of Veeba), Roman Saini and Gaurav Munjal (Co-founders of Unacademy), Sanjay Kapoor (Founder, Genesis Luxury) and Radhika Gupta (MD and CEO of Edelweiss Mutual Fund).

Founded in 2023 by engineers-turned-entrepreneurs Arjun Singh and Animesh Mishra, Gully Labs was built on the belief that Indian culture deserves representation in globally competitive consumer products. The brand designs premium sneakers inspired by regional art forms, traditional crafts, and contemporary Indian identity, combining cultural relevance with quality benchmarks expected of international footwear brands.

Commenting on the fundraise, Arjun Singh and Animesh Mishra, Co-founders, Gully Labs, said, “This round marks an important milestone in our journey. Our focus has always been on building a brand that reflects Indian culture while meeting global standards of design and quality. The continued confidence from our investors enables us to strengthen our offline strategy, expand our product range, and build deeper connections with consumers in India and overseas. As we scale, we remain committed to thoughtful growth and long-term brand building.”

Both Saama Capital and Zeropearl VC, known for backing high-conviction consumer and technology-led brands, see Gully Labs as well-positioned to capitalise on the growing demand for premium, homegrown labels.

Ash Lilani, Founder & Managing Partner at Saama Capital, said, “Gully Labs stands out for its ability to translate cultural relevance into a strong, scalable product offering. The brand has demonstrated early traction across both online and offline channels, along with encouraging international demand. We believe the team is well-positioned to build a differentiated sneaker brand from India with global appeal.”

Highlighting the firm’s confidence in the brand’s trajectory, Bipin Shah, Founder & Managing Partner, Zeropearl VC, added, “Our Indiluxe thesis is centred on building premium Indian brands that can stand alongside global names. Gully Labs brings together strong design sensibility, cultural authenticity, and execution discipline. Having led the seed round, we are proud to double down with a follow-on investment beyond our pro-rata allocation as the company enters its next phase of growth. We are excited to deepen our partnership as the brand scales its retail presence and strengthens its global footprint.”

Since its seed round in March 2025, Gully Labs has demonstrated strong momentum. The company has reached INR 30 crore in annualised revenue, established an offline presence across five Indian cities, and built meaningful business in international markets including the US and the UK. With a sharper focus on physical retail and brand-led growth, Gully Labs is targeting INR 100 crore in annualised revenue by FY 2026–27.