With the help of FanCode Shop, Hardik Pandya Is Launching His Own Brand

Hardik Pandya, an all-rounder, has launched a line of athletic apparel through an exclusive licencing agreement with FanCode Shop, the online goods store owned by Dream Sports. In a revenue-sharing collaboration, FanCode Shop will create, produce, and sell the products under the Hardik Pandya brand.

Starting from INR 999 and going all the way up to INR 2299, the first collection features t-shirts, vests, polos, shorts, and jackets.

Endorsements of Pandya

Pandya will be breaking into licencing business with the launch of his brand identity and performance wear range, according to Rise Worldwide, a wholly owned subsidiary of Reliance Industries Limited. Up until now, Pandya has only done endorsement deals.

Pandya earns between INR 2 and 3 crore (about $30,000) for each of the twenty products that he promotes at the moment.

"We are aiming to establish an ecosystem through a long-term partnership with FanCode Shop," the business said. By releasing his line of products, Pandya becomes Rise's first athlete managed by the company.

FanCode Shop has previously collaborated with team sports companies, according to FanCode co-founder Yannick Colaco, but this partnership with an athlete-owned sports business is a first.

"For over a year, we collaborated with Hardik and Rise to develop the product. Currently, we have 26 performance wear goods available for purchase, and we will be releasing even more in the near future", he said.

Both MS Dhoni and Virat Kohli have already established their own labels: Seven by MS Dhoni for sportswear and One8 by Virat Kohli for lifestyle products. One8 by Kohli also has a partnership with Puma.

SEVEN by MS Dhoni

After its launch by Rhiti Group in 2016, SEVEN by MS Dhoni has solidified its position as the first domestic Indian global sportswear brand. With 309 multi-store stores spanning India and the United States, Canada, South Africa, and the United Kingdom, SEVEN by MS Dhoni is well-established in 45 countries, catering to the growing need for active lifestyle wear around the world.

Not only does the brand have its own website, www.7.life, but it is also available on major online platforms such as Tata Cliq, Myntra, Amazon, Google, and Flipkart.

In addition to the South African Wanderers Club and the American Cricket Academy and Club (ACAC), it is the official apparel partner of the Chennai Super Kings. As the sole cricketer in history to hold all ICC titles, MS Dhoni represents SEVEN on a worldwide scale.

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One8 by Virat Kohli

Athleisure, performance clothes, and footwear were the original offerings from Virat Kohli's One8, a partnership that began in 2017 with the German sports lifestyle brand Puma.

The company expanded out into other markets later on, offering formal shoes, retro bars, fragrances, and more. The majority of the endorsement arrangement, which is valued at around INR 12 to 14 crore per annum, is reportedly tied up in a fixed sum, according to media sources.

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